GCB strong on Easter for ABC

By on Apr, 9 2012 with Comments 5

ABCPlease Note:  On Easter Sunday, ABC aired repeats of America’s Funniest Home Videos and Once Upon a Time from 7-9pm followed by 2 original episodes of GCB from 9-11pm.  CBS’ line-up was boosted by a big Masters Golf overrun into the opening hour of the night and included season finale programming in the 10pm hour (CSI: Miami).  NBC aired an all-original schedule on the night (Dateline/Harry’s Law/2-hour Celebrity Apprentice) and Fox was in repeats.

At 9pm coming out of a repeat Once Upon a Time, a special airing of GCB surged over its lead-in by 1.5 million viewers and by 70% in Adults 18-49, boosting ABC to #2 in the hour in the key young adult sales demo (tying time-period regular Celebrity Apprentice).  In addition, the ABC freshman drama ranked #1 in the hour with Women 18-49.

Building on its lead-in among Adults 18-49 (+12%), ABC’s GCB ranked #2 in its regular 10 o’clock time period, pacing 46% ahead its CBS competition (The Good Wife encore/CSI: Miami season finale).  GCB also earned second place in the hour across all key Women demos (W18-34/W18-49/W25-54).

  • Although holiday TV usage levels were down in the hour week to week (-6% in AD18-49) and it did not have Desperate Housewives as a lead-in, GCB retained 100% of its young adult audience (AD18-34/AD18-49) from the prior week.
  • Improving over the second hour of a 2-hour Brothers & Sisters on the year-ago night, GCB boosted its time slot for ABC year to year by double digits in Adults 18-49 (+12%).

(Source: ABC)

Filed Under TV/Cable News

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About The Author: RBR-TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

  1. I love GCB so much and its getting great ratings for ABC!
    I really hope its renewed for season 2 :)

  2. I hate GCB!!!!

  3. I live in Texas and I hate this show. It doesn’t reflect true Texans at all. I hope the ratings fall and the show gets canceled. It’s stupid and the writing is horrible. “Hi, Cowboy.” Hi, Cowgirl”. We honestly don’t talk that way. Ugh!!!!!

  4. Sarah- Texas is a big place. I live in Dallas (Highland Park to be exact- the town ‘Hillside Park’ in GCB was ‘inspired’ by) and yes, the characters are extremely exaggerated, but believe me there are people who DO act like this. The show is spot on with the excessive affluence and church obsessions, but the whole cowboy hat and howdy stuff is just what America wants to see- Not much of it is actually in Dallas, but there is plenty of it in Ft. Worth.

  5. Blue Blood Says:

    I hope it gets renewed. I grew up there and know people from there who were bullied so badly they’ll never go back. The show is mild as to what it was really like. It should be much meaner. All that church stuff feels like a right wing cult.





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