French Dip: iHeartMedia’s Cannes-Do Act

0

With the company’s shares at $1.80 and breathless headlines noting its heavy debt burden, iHeartMedia brought out the stars — and likely spent a hefty sum — on staying top of mind with the world’s most influential marketing, advertising and branding execs gathered in the south of France for the annual Cannes Lions International Festival of Creativity. 

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)