Ford Now Developing Driverless Vehicle

By on Aug, 23 2016 with Comments 0

FordFord Motor Company has decided to skip driver-assisted technology and go straight for developing an autonomous vehicle, which means no steering wheel, gas or brake pedals. The automaker plans to have it on the road by 2021.

What Ford plans to do, deploy self-driving vehicles for ride-sharing fleets, is similar to GM’s plans with Lyft, Bloomberg reports.

BMW, too, is working to deploy autonomous vehicle in the same time-frame.

Ford told Bloomberg one of the reasons it decided to go straight to developing an autonomous vehicle is because it couldn’t determine when a car should re-engage the driver in an emergency.

The story is key as radio has talks underway with U.S. automakers about the medium’s place in the future dashboard.

Filed Under Adbiz the HOT List

About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

Comments are closed.