Focus 360 has signed a deal to provide ad sales representation for the popular weekend series, Both Sides Now. The Premiere Networks-syndicated radio show exchanges ideas, not rants or monologues. “Because we hear from both sides, we sharpen differences or even bridge them so that listeners decide for themselves. Hosted each week by Mark Green, we have some of the best commentators Left & Right anywhere on radio and TV. You’ll hear from Ron Reagan, Katrina vanden Heuvel, Eliot Spitzer, Bob Shrum or Jonathan Alter lining up with Mary Matalin, Erick Erickson, David Frum, Rich Lowry or Torie Clarke. They debate, you decide.”
Said Phil Brown, Focus 360 CEO: “Both Sides Now is an important show during today’s polarized political times because it presents a respectful exchange of ideas, not screaming matches. We are proud to take on ad representation for Both Sides Now and see it as a great opportunity for brands to align themselves with a topical show that goes far beyond left and right talking points.”
Mark Green, creator and host of Both Sides Now and former Public Advocate and Mayoral nominee in New York City, said, “We look forward to partnering with Focus 360 to grow Both Sides Now. We will celebrate our fourth anniversary in April, which is testament to our staying power as one of the few places people can go to hear a fair debate over today’s hottest issues.”
