FM on cell growth pattern continues
Citizens are figuring it out – the presence of FM radio on their cell phone is something worth having. According to NextRadio, the number of stations earning cellphone listeners every day numbers well into the thousands, and overall, more have been listened to than not by a wide margin.
NextRadio says that 3,000 FM stations are gaining listeners each and every day, and more than 10,000 have been listened to over a cell phone after a year of keeping track.
The NextRadio app is now downloaded on more than 785,000 phones, has been used for just shy of 1,000,000 hours of listening (970,000+ if you’re keeping score at home), and has earned a 4/5 user rating at Google Play Store. Finally, the app is now available on 25 different devices in the Spring, Boost Mobile and Virgin Mobile product universe.
In the top 50 markets, NextRadio reports that between 60% and 90% of stations are using the applications enhanced capabilities, which is a very important factor in creating the highest level of user satisfaction.
Here’s another benefit the service provides to radio stations: it is heavily used in the hours between the drives – 10AM-3PM. In fact, 40% of its usage is during midday, building audience at a time when most people are not in their vehicles.
NextRadio also notes that tablets are starting to come into play, and also states that it is having good conversations with automobile manufacturers.ll phone after a year of keeping track.
RBR-TVBR observation: Simply put, we see this as a golden opportunity for radio, to be nurtured in every way possible. That means constant promotion of the service, constant pressure on telcos to turn the damn chips on, and constant pressure on our friends in Washington and in every state capital to put even more pressure on the telcos. It’ll be worth it.