NAB: Wireless Carriers Caused Forward Auction Flop

By on Sep, 1 2016 with Comment 1

By Adam R Jacobson
RBR + TVBR

With Stage 1 of the FCC’s Forward Auction falling nearly $66 billion short of its clearing target, a new, lower target has been set for Stage 2 of the Reverse Auction.

That’s surprising to the NAB, which says wireless carriers should have been more active in the Forward Auction — even as a single chunk of spectrum in New York saw bidding of $477.25 million and a never-accomplished next-round clock price of a staggering $524.98 million.

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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