Facebook blocking video ads placed by TV stations for clients?

By on Aug, 5 2014 with Comments 0

FacebookA TV station/TV production firm owner tells RBR-TVBR that Facebook is refusing some “pay boost” video ads being sold by TV stations that extend the reach of a local campaign onto the internet. Facebook apparently puts the ads submitted through a filter and if more than 20% of the ad is text (including car dealer disclaimers, pharma disclaimers, etc), it will be rejected.

He tells us:

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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