Evening Digital Producer

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Chicopee, MA – WWLP-22News, has a full-time Evening Digital Producer position available. The role of the Digital Producer is primarily in leading the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing origin content beyond that which is produced for on-air.


Applicant responsibilities include: producing compelling news stories on all WWLP digital platforms, using sound news judgment to prioritize and manage simultaneous assignments independently within an intense deadline-driven environment; integrate compelling and creative text with still images, audio and video, and links to relevant Internet resources. Repurpose and elaborate existing broadcast content for online use; monitor trends through metrics and adjusting coverage accordingly; use SEO techniques to produce stories that get noticed; monitor viewer e-mail for important news tips and user-generated content; coordinate live streaming events; posting and pulling information from social media; coordinate with crews in the field to obtain information, video, and images; regularly contact news sources for leads; train and mentor newsroom staff to integrate digital best practices into their daily work; daily oversight and quality control of the news content on all digital platforms, including video/copy posts, live streams, email blasts, text and push alerts, and social media interaction; attend news meetings to introduce innovative content ideas intended to enrich on-air content for online. Serve as a conduit for information on new station initiatives, editorial calendars, etc. Will have dual reporting to News Director and Digital Director.

HOURS: TBD

PRIOR EXPERIENCE OR TRAINING REQUIRED: Previous experience required: 1-2 yrs. minimum; strong writing and storytelling skills, particularly knowledge of proper broadcast and print journalistic styles.

APPLY ONLINE: https://nexstar.hua.hrsmart.com/hr/ats/Posting/view/4866
Telephone: no calls please.

EOE/Minorities/Females/Veterans/Disabled.


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