ESPN upstate launches on two FMs
Entercom has begun broadcasting ESPN Upstate on 105.9FM in Greenville from and at 97.1 FM in Spartanburg from the WORD-AM tower. Using optimized antennas and the most advanced broadcasting equipment available, ESPN Upstate is now the most powerful and far-reaching sports station in the Greenville/Spartanburg market with two AM signals, 960 AM and 1330 AM; two FM signals, 97.1 FM and 105.9 FM; HD radio at WFBC-HD3; and 24/7 online streaming at www.espnupstate.com.
“In three short months, ESPN Upstate has become the fastest-growing and most powerful sports station in The Upstate,” said Entercom VP/Market Manager Steve Sinicropi. “Adding the powerful ESPN brand to not only one, but two, FM signals makes our already-powerful cluster of stations an even better advertiser choice to serve the important male audience. With 24-hour sports on ESPN Upstate, Clemson Football play by play on 93.3 The Planet and Carolina Panthers play by play on Classic Rock 101.1 we deliver an enormous audience.”