Erica Farber makes her pitch for RAB membership (audio)
As she becomes President and CEO of the Radio Advertising Bureau in a few days, Erica Farber is taking the helm of an organization which has seen revenues from memberships and other sources shrink in recent years. In an exclusive interview with RBR-TVBR Executive Editor Jack Messmer, Farber was asked how she plans to get stations who’ve dropped RAB membership to return.[audio:Erica-Farber-040612.mp3|titles=Erica Farber]
RAB cut expenses in 2010 – the most recent IRS filing available – but revenues fell even faster.
In her exclusive interview with RBR-TVBR, Farber discussed those financial challenges at RAB. She also had comments on:
-her objectives as head of the RAB
-why she took the RAB’s #2 job last year
-the leadership of her predecessor, Jeff Haley
RBR-TVBR observations: The new CEO faces big challenges at the RAB, just as the radio business faces challenges in this evolving multi-platform world. We wish her well, because if she succeeds, radio succeeds.