Entravision Preps for Political Revenue
Entravision Communications has hired a political outreach director.
Marta Salazar had been an account executive with Fox Television in Washington, DC.
In her new position, Salazar will oversee political advertising sales for Entravision’s television and radio stations, identifying, developing and managing political revenue generated from political campaigns, candidates, and Super PACs. She will also be responsible for revenue development and management of political and advocacy-based relationships and opportunities. Salazar will report directly to Entravision Chief Revenue Officer Mario Carrera.
Entravision has 58 full-power television stations and 49 owned and operated radio stations.