Entercom launches ESPN Buffalo
Its Progressive Talk 50-kW WWKB-AM is now ESPN Buffalo, 1520 AM. The ESPN Radio affiliation had previously been on Entercom’s sister WGR-AM from the network’s launch in 1992 until now. WGR’s increased emphasis on local programming and lack of progressive talk programs in overnight hours prompted Entercom to move the ESPN affiliation to 24/7. WWKB will air ESPN Sports Center at night. We’re not sure what WGR will air at night, but its website still says ESPN Overnights Feed.
WGR is the flagship station of the Buffalo Bills and Buffalo Sabres, carrying a mostly locally originated sports talk and play-by-play lineup. In 2012, WGR secured the rights to the Buffalo Bills Radio Network after Cumulus’ WGRF decided against renewing their contract.
ESPN Buffalo will offer ESPN’s programming resources 24/7, 365 days a year. In combination with WGR, Buffalo’s local sports leader, ESPN Buffalo will offer local sports fans national sports talk, and access to expanded national and local play-by-play sports action. It will carry Buffalo Bisons baseball games next season.
“Buffalo is a passionate sports town and the appetite for sports programming on the radio keeps growing. With WGR 550AM and now ESPN Buffalo 1520AM, Entercom Buffalo has expanded our ability to offer the best and most comprehensive local and national sports coverage to Buffalo sports fans. Giving our clients and advertisers even better access to the total Buffalo sports audience,” said Entercom Buffalo Ops Manager Tim Wenger.
ESPN 1520 kicks off its LIVE sports action with complete LIVE coverage of the 2013 NHL Prospect Tournament in Traverse City, MI, Every Sabres game will be carried live, with play-by-play provided by Paul Hamilton of WGR.