Edison Research conducts “Share of Ear” measurement

By on Jun, 18 2014 with Comments 0

EdisonDespite a constantly changing audio landscape, broadcast radio controls more than half of the more than four hours a day that Americans spend with all sources of audio. But the audio space is vibrant and changing – and newer sources of audio, from Internet-only services like Pandora and Spotify, to Satellite Radio, and even TV music channels like Music Choice now account for nearly a quarter of all listening.

Those are just a few of the findings from Share of Ear, the groundbreaking new syndicated study from Edison Research that provides the first consistent measurement of all audio consumption, including AM/FM radio stations, online radio stations, podcasts and even listeners’ own music collections.

Edison’s Share of Ear results are from a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary during May 2014. The study reveals that Americans spend an average of 4 hours and 5 minutes each day consuming audio, and more than 52% of that time goes to broadcast radio on all its various platforms. But other sources of pre-programmed audio now control 26% of listening time, while listening to one’s own music collection receives more than 20% “share of ear.”

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The Edison Research Share of Ear study allows users to look at audio usage across many parameters, such as location of listening, the devices on which audio is consumed, listening by time of day, the type of audio content (music, news, sports, or talk/personalities), and even across individual brands within the Online Radio space.

“Edison’s Share of Ear study is a response to the many requests from all corners of the audio industry and investment community for ‘total share of everything’ figures that did not previously exist,” says Edison President Larry Rosin. “Edison reported last September that America is in a ‘golden age of audio consumption.’ Seeing that Americans spend roughly a fourth of their waking day listening to some sort of audio confirms it.”

Share of Ear is being made available on a subscription basis to all interested parties, including broadcasters, audio suppliers, agencies and advertisers, the investment community, academicians, and the music business. The proprietary client-only information will contain extensive rankings of the most-listened-to audio suppliers, comprehensive demographic information, and robust information on listening location – home, in-car, and office – that has previously been unavailable.

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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