Drama TV, Consumers and Retail

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MIB Reports DramaIntroducing the Drama television study
Drama programming is a television staple, and at one point or another about 85% of all Americans tune in to a show – that automatically makes it a great venue for products with universal appeal. The core audience, however, is much smaller. But its characteristics make it a great option for more specialized products and services. The fact that the core is predominantly made up of women is something to keep firmly in mind.


In the first part of this study, we’ll find out more about the audience beyond the fact that it is heavily weighted to the female side. Then we’ll segue into how this group uses and is influenced by the media. And finally, we’ll look at the retail habits of the fans of dramatic TV programming.

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