Don’t Drive Away Viewers With This

By on Apr, 12 2016 with Comments 0

Michael DeLierBy Michael DeLier

Just using network feed material in your television newscast can drive away viewers. If you have a news department, use those personnel to produce local news. That’s what you can sell, says DeLier Group President Mike DeLier (mdelier@thedeliergroup.com) in this commentary for RBR+TVBR.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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