Has TV’s Ability To ‘Take Back’ Dollars From Digital Ended?

By on Aug, 24 2016 with Comments 0


Michael Nathanson

So much for that “remarkable and unexpected” Q1 in which national advertising took a share of dollars back from online advertising, repeating a feat seen in Q4 2015.

According to MoffettNathanson Senior Analyst Michael Nathanson, TV’s share gains now “look fleeting,” as Q2 data show online’s dollar vacuum has been recharged.

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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