Analyst: Survey Shows $30 Max Price For OTT

By on Sep, 15 2016 with Comments 0

MoffettNathanson Senior Analyst Michael Nathanson says the majority of U.S. pay-TV consumers would expect a service like Hulu’s proposed plan to cost no more than $30, based on research conducted for the Wall Street research house.

But, he cautions that customers don’t always do what they are willing to say, and the research doesn’t provide enough information to determine what most customers will or won’t pay with respect to an OTT service.

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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