Diversify your portfolio

By on Jul, 15 2014 with Comments 0

Mike RuddJust like a strong retirement account has a very diversified portfolio we need our radio stations to have a creative and far reaching variety to offer our clients and listeners. This year I set out as a goal to create two new programs with our station that diversified our portfolio, would help increase our revenue, and make an impact in the community. It was hard work, a little scary and confusing at times, but both have gotten off their feet and as far as first year programs are concerned have been very successful.

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