Digital consultant has strong radio background
Stacey Sedbrook was wearing VP stripes when she helped get Beasley Broadcasting’s radio sales division comfortable with the sale of digital inventory. Now she’s picking up a new set of stripes with a new company.
Sedbrook will be putting her skills to use for the benefit of clients of BIA/Kelsey as Vice President, Strategic Sales Consulting.
According to her new employer, Sedbrook will, “…will provide clients specific assistance with assessment of infrastructure, process and digital offerings; structuring of cross-platform sales forces; vendor and partner evaluation and strategies; bundling of digital and traditional products; competitive intelligence; advertising data interpretation to pinpoint best sales opportunities; market-specific packaging and pricing strategies; digital agency creation; digital sales implementation; and go-to-market strategies.
CEO Tom Buono said, “Stacey brings an exceptional record of performance driving the development of innovative, revenue-generating sales and marketing initiatives. We’re delighted to be able to leverage her media sales expertise and proven abilities to conceive winning sales strategies and high-impact solutions for our clients.”
RBR-TVBR observation: It is our firm belief that all traditional media companies must fully embrace digital as they move forward. As that happens, we expect we will see more and more executives with cross-media planks on their resumes. Look for more Sedbrook-type executives as we proceed further into this still-young millennium, and make the best use of their eclectic knowledge when you get the chance.
Filed Under Radio News