Cumulus, WestwoodOne Partner with dick clark productions

By on May, 16 2014 with Comments 0

Westwood OneCumulus Media and WestwoodOne are providing exclusive backstage audio coverage from the WestwoodOne Backstage at the Billboard Music Awards Radio Row at the 2014 Billboard Music Awards 5/18 at the MGM Grand Garden Arena and airing LIVE 8pm ET/PT on ABC. The show is part of Cumulus’ Red Carpet Radio platform and will showcase this year’s hottest and biggest music stars. WestwoodOne will create original programming that will run on 212 radio stations across multiple formats in markets as diverse as Philadelphia, Portland, Denver, and DC.

In addition, Backstage at the Billboard Music Awards Radio Row is two days of live broadcasts with 25 stations representing multiple formats, hosts, presenters and performers, including Jennifer Lopez, Luke Bryan, Austin Mahone, 5 Seconds of Summer and Shakira, Lucy Hale and Jason Derulo. There is a special performance on 5/16 from Epic Records recording artist, A Great Big World, and on 5/17, Republic Record’s US The Duo will perform. In addition, Rdio and music network Music Choice will be on Radio Row.

Cumulus will produce six hours of Billboard Music Awards programming that includes a one-hour “Countdown to the Red Carpet”, featuring format specific music for Country, Rock, Urban, Top 40, and AC. In addition, Cumulus will produce two hours of programming live from the Red Carpet featuring on-site hosts Jillian Barberie and Michael Yo, with Erika Grace Powell from America’s Morning Show, Ralphie from WPLJ New York and Kelly Ford of WNSH New York reporting from the Fanzone and on the Red Carpet. Grainger is a sponsor of WestwoodOne’s Backstage at the Billboard Music Awards.

Said John Dickey, Cumulus EVP and co-COO: “Our exclusive backstage radio coverage of the Billboard Music Awards provides millions of radio listeners across the country with unparalleled access to talent and a coveted audio ‘backstage pass’ to one of our industry’s most exciting celebrations of music excellence. This fresh and compelling content delivers a totally unique and entertaining backstage experience for our listeners on-air, online and via mobile devices.”

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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