Convincing clients to do radio right with peer selling

By on Aug, 20 2014 with Comments 0

Jeffrey HedquistEver try to convince clients to do something on the air that’s out of their comfort zone, different from what their competition is doing, just a little bit adventurous?  If you’ve been mostly successful at this, stop reading and call me immediately.  If you’ve had some challenges in this area, here’s an approach that may work. 

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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