Ever try to convince clients to do something on the air that’s out of their comfort zone, different from what their competition is doing, just a little bit adventurous? If you’ve been mostly successful at this, stop reading and call me immediately. If you’ve had some challenges in this area, here’s an approach that may work.
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Ever try to convince clients to do something on the air that’s out of their comfort zone, different from what their competition is doing, just a little bit adventurous? If you’ve been mostly successful at this, stop reading and call me immediately. If you’ve had some challenges in this area, here’s an approach that may work. 
