Consumers won’t buy what they don’t see

By on Dec, 22 2014 with Comments 0

Digital DownloadsThat’s likely why viewability is cited as the chief concern of interactive media and advertising professionals as they look to key issues facing their industry in 2015, according to a survey from The 614 Group and AdMonsters.

Achieving high viewability levels was thought to be an elusive goal for most digital publishers, and they aren’t expected to get to a good level by this time next year.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

Comments are closed.