Instant Media Playout Solution Gets NAB Debut

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The stateside debut of an all-in-one appliance for playback applications in studio and mobile environments will take place at the 2017 NAB Show in Las Vegas in late April.


Unveiled at IBC2016, the instant media playout solution — dubbed ClipFire — is the latest product offering from ENCO.

ClipFire boasts a touch-screen operation, with an array of active buttons displaying a visual thumbnail with clip information, ready to provide playback of video, audio or graphics upon a single click or tap.

ClipFire is designed for various television and live event production applications, including studio-based news broadcasts and “visual radio” to concerts and sports coverage.

Buttons can be assigned to play individual clips, overlay graphics, send commands to external devices, or trigger multiple clips simultaneously. Support for multiple pages and layouts enables users to customize their button setup for different productions with no limit to the number of available clips.

ClipFire is also being promoted as a suitable product for mobile production trucks, stadiums and temporary venues.

“Our intention with ClipFire is to provide a compact and well-rounded solution that suits any broadcast or production environment,” said ENCO GM Ken Frommert.

ClipFire offers support for SD, HD and UHD resolutions with built-in up, down and cross-conversion. Clips can be played from local storage or across a network, while native support for multiple codecs and file formats eliminates the need to transcode content before playback.

ClipFire also supports video compression and container standards including H.264 (AVC), H.265 (HEVC), MPEG-2, MOV, MP4, and AVI, alongside audio formats such as WAV, MP3 and MP2. ClipFire appliances feature SDI, HDMI and XLR outputs, while support for NewTek’s Network Device Interface IP technology for live production workflows enables real-time playout from ClipFire to other NDI-enabled systems over an IP network.

Meanwhile, ClipFire features the same capabilities as ENCO’s Automated Television Playout system, MOM.

ENCO can be found at the 2017 NAB Show, set for April 24-27 at the Las Vegas Convention Center, in Booth N2024.


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