Clip Interactive partners with Entercom for mobile radio apps

By on Jul, 21 2014 with Comments 0

Clip RadioClip Interactive announced a partnership with Entercom to develop interactive mobile apps for all of their Portland radio stations. For seven of Entercom’s radio stations, listeners will now have the ability to interact with and respond to all elements of the broadcast stream which includes downloading music, entering contests, accessing special offers and more.

Listeners can access a live content feed and browse all station content that they hear on air, creating a deep interaction with Entercom’s programming. Entercom’s new mobile apps will help drive listener engagement and significantly boost ad revenue for each of their stations. Radio stations currently using Clip Interactive’s technology have seen unprecedented engagement and conversion rates for advertisers, opening an entirely new and significant revenue channel for broadcast radio.

“We’re excited to put the capabilities of interactive radio to work with Entercom’s Portland stations,” said Bill Freund, Chief Revenue Officer at Clip Interactive. “Our technology will increase Entercom’s user interactions and deliver better advertising results and increased ROI.”

“We are eager to work with Clip Interactive to expand our mobile strategy to now include the broadcast,” said Tim McNamara, Entercom/Portland VP/GM. “Clip Interactive’s technology will make the over-the-air broadcast interactive, helping our radio stations build stronger relationships with our listeners – as well as increase our offering and benefits to advertisers.”

As of today, interactive mobile apps are available for the following Entercom Portland radio stations:

•        KGON-FM, 92.3 KGON

•        KRSK-FM, 105.1 The Buzz

•        KWJJ-FM, 99.5 The Wolf

•        KYCH-FM, 97.1 Charlie FM

•        KNRK-FM, 94/7 FM

•        KFXX-AM, 1080 The FAN

•        KMTT-AM, Sports 910

The new Entercom apps initiate more engagement from radio listeners by offering the ability to interact with what they hear on the radio – including downloading music, entering contests, accessing special offers, taking polls and responding to relevant advertiser messaging.

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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