Changes Take Effect Now for Nielsen TV Markets

By on Jan, 4 2016 with Comments 0

Nielsen1Two changes that affect TV ratings measurement have gone into effect.

Nielsen is dropping diaries in all but the top 25 television markets. The move means demographic data in those markets will be unaccredited.

That’s according to the Media Ratings Council.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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