CES 2017 Preview: The Levitating Portable Speaker

By on Jan, 3 2017 with Comments 0

No, it’s not magic. It’s LG.

Perhaps that would make a great tag line for the first commercials radio and TV stations could air as part of a campaign centered around a cool new piece of technology that’s set for launch in Las Vegas at CES 2017.

Already a top pre-show buzz topic, LG is bringing to market a Levitating Portable Speaker, a wireless device with the model number “PJ9” that hovers in place over its accompanying Levitation Station.

The goal: To deliver high-quality audio while also making a lasting impression with its eye-catching design.

Of course, the key benefit of the Levitating Portable Speaker is its ability to seamlessly play music, podcasts and other audio content in the home as well as outdoors.

Tim Alessi, head of product marketing at LG Electronics USA, said, “This latest addition to our growing lineup of premium wireless audio devices will not only turn heads, but it makes the bold statement that LG is committed to exploring new concepts and pioneering innovative audio designs for consumers around the world.”

LG Levitating Portable Speaker

LG Levitating Portable Speaker

Leveraging powerful electromagnets housed within the Levitation Station, the PJ9 floats in mid-air, untouched by any surface or wires. At its core is a 360degree omnidirectional speaker with turbine blade-inspired design and deep bass courtesy of the subwoofer embedded inside the Levitation Station. The PJ9 also features Dual Passive Radiator technology to reproduce flush mid-range tones and crisp highs for enhanced sound quality.

When the PJ9’s 10-hour batter begins to run low, the smart portable speaker automatically descends to the Levitation Station and begins to charge wirelessly with no intervention required from the listener and no interruption in music playback.

For added enjoyment and portability, the PJ9 is IPX71 compliant in order to withstand adverse weather conditions, so listeners can delight in amazing omnidirectional sound indoors or outdoors.

To further compliment the convenience and versatility offered by the PJ9, Multipoint technology is employed, which enables the speaker to connect to two Bluetooth devices simultaneously.

This allows for users to tap into their MP3 playlists, streaming audio, and even NextRadio — the app for Android that activates FM chips inside the headset, allowing for listening to local stations.

 

About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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