CBS has completed most, if not all, of its upfront sales. “As we near the finish line, we are very confident that CBS has once again achieved the highest pricing and most total dollars in the upfront marketplace,” CBS said in a statement. “Agencies and clients continue to value the strength, stability and delivery that we provide as a pure-play broadcaster, and we are very pleased that in addition to C3, C7 is now playing a meaningful part in our negotiations.”
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CBS has completed most, if not all, of its upfront sales. “As we near the finish line, we are very confident that CBS has once again achieved the highest pricing and most total dollars in the upfront marketplace,” CBS said in a statement. “Agencies and clients continue to value the strength, stability and delivery that we provide as a pure-play broadcaster, and we are very pleased that in addition to C3, C7 is now playing a meaningful part in our negotiations.”
