CBS Radio signs with TuneIn

By on Apr, 4 2012 with Comments 0

TuneInWell, we can pretty much be sure now that CBS Radio won’t be on the iHeartRadio bandwagon: Global streaming destination TuneIn (which also offers paid app downloads) and CBS Radio announced a strategic licensing partnership.  The deal (non-exclusive—they also remain on CBS Interactive Music Group’s Radio.com) brings content from 40 of its news, talk, and sports stations from across the country to the TuneIn service.

CBS Radio stations will be heard on TuneIn via smartphone apps, connected vehicle dashboards, Internet home entertainment systems and online at www.tunein.com

TuneIn marketing manager Ryan Polivka tells RBR-TVBR all of CBS Radio’s streams used to be on the TuneIn platform and were removed for a bit. However, they were always on Logitech’s Squeezebox Network platform, which TuneIn currently powers. “Now, they have decided to partner with us long-term. We’re super excited about this. They’re such a huge broadcaster.”

Additionally, CBS Radio stations will gain access to TuneIn’s free analytics via TuneIn Amplifier.

Filed Under Broadcast News Internet

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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