Well, we can pretty much be sure now that CBS Radio won’t be on the iHeartRadio bandwagon: Global streaming destination TuneIn (which also offers paid app downloads) and CBS Radio announced a strategic licensing partnership. The deal (non-exclusive—they also remain on CBS Interactive Music Group’s Radio.com) brings content from 40 of its news, talk, and sports stations from across the country to the TuneIn service.
CBS Radio stations will be heard on TuneIn via smartphone apps, connected vehicle dashboards, Internet home entertainment systems and online at www.tunein.com.
TuneIn marketing manager Ryan Polivka tells RBR-TVBR all of CBS Radio’s streams used to be on the TuneIn platform and were removed for a bit. However, they were always on Logitech’s Squeezebox Network platform, which TuneIn currently powers. “Now, they have decided to partner with us long-term. We’re super excited about this. They’re such a huge broadcaster.”
Additionally, CBS Radio stations will gain access to TuneIn’s free analytics via TuneIn Amplifier.