CBS Exec Disses Digital, Forecasts Flat ’17

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Until Google, Facebook and other digital players get away from their “walled garden” approach, advertisers will continue to find it difficult to look at these popular outlets.


That’s the bold view of CBS Corp. Chief Research Officer David Poltrack, who spoke opposite T-Mobile CFO Braxton Carter at the 44th annual UBS Global Media and Communications Conference in New York.

With a packed agenda that saw opening remarks at 7:20 a.m. from UBS Managing Director/Media & Entertainment Doug Mitchelson precede a keynote panel featuring Adam Smith, Futures Director of GroupM; Vincent Letang, EVP/Global Market Intelligence at Magna Global; and Vittorio Bonori, Global Brand President of Zenith, attendees soon learned what CBS Corp. really thinks about its digital competitors.

Poltrack singled out YouTube, in particular.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.