Viacom Gets A Price Target Hike

Viacom's Class B shares saw its "market perform" rating reaffirmed by a Wall Street investment house today, while its price target was boosted by three dollars.
ESPN

Nielsen Out-Of-Home Service Arrives With ESPN On Board

The commercial availability of Nielsen's National Out-of-Home Reporting Service has arrived, and ESPN is the first client to sign on as a subscriber. The eagerly awaited opt-in service is designed to provide TV networks that elect to subscribe with program and commercial ratings for Live through Live + 7 days of time-shifted viewing.
Burger King

Here’s This Week’s King of Cable TV Spots

On this chart, Burger King is No. 1. The QSR took the top spot in last week’s Media Monitors Cable Spot Ten report. Was McDonald's or Wendy's active last week, given their newfound feud over fresh burger meat? Find out now in this report.
Geico

GEICO, Progressive Fuel TV Spots

Two insurance giants continue to provide the pulse of the spot scene to broadcast television. Who else is actively using broadcast TV to build brand ROI? Find out in our exclusive look at the Media Monitors Spot Ten TV chart for the week ending April 9. #TVsBestRead

Nielsen Gets MRC OK For Digital Ratings Duo

The Media Rating Council (MRC) has given its blessing to a pair of digital TV ratings offerings from Nielsen, in addition to Mobile Web and Mobile In-Application Display and Video Viewable Ad Impressions and related viewability metrics from comScore.
DirecTV

Here’s The Latest Retrans-Related Blackout For DirecTV

The Manship family's Louisiana Television Broadcasting has become the latest broadcast TV station owner to run into a brick wall with DirecTV. Their two ABC affiliates went dark on the provider on Friday night, with the stations' owner going on the offensive by noting DirecTV "has failed to realize the importance of local news and entertainment and pulled WBRZ programming from its lineup."

NAB Has A Repack Chat With The Commission

This moving party probably didn't feature a large pie from Pizza Paradiso and cold bottles of Yuengling beer. On Tuesday, top figures at the NAB met with FCC Chairman Ajit Pai, his Chief of Staff, and his Acting Media Advisor to discuss the concerns of radio and TV companies surrounding the repack of TV stations following the close of the broadcast spectrum incentive auction.

OpenAP Gives OK To Accenture, Nielsen and comScore

“TV’s Advanced Audience Platform” has advanced in its efforts to bring the precise targeting of digital ads to television advertising by choosing Accenture as the runner for OpenAP — the television industry’s first open platform for cross-publisher audience targeting and independent measurement.

Nielsen Shareholders Meeting Date Inked As Barns’ Salary Is Revealed

At the shareholders meeting, NLSN stock owners will be asked to vote for nine Board of Director nominees, each of whom will serve a 12-month term. They'll also get to voice their views on CEO Mitch Barns' multi-million dollar salary as NLSN shares are at their lowest point since Nov. 2013.

Cord-Cutting: Not A ‘Massive’ Problem For MVPDs?

The number of pay-TV subscriptions in the U.S. and Canada will dip from a peak of 112 million in 2012 to 102 million in 2022. While this marks a 9% decline, Dublin, Ireland-based Research and Markets believes its findings do not point to "a massive cord-cutting problem." Should multichannel video programming distributors (MVPDs) be pleased with this finding?
Perry Sook

Nexstar Sets Date For Fiscal Q1 Results

Nexstar Media Group will report its 2017 first quarter financial results before the market opens on Tuesday, May 9.

Viacom Stuck In ‘Neutral’ In New Analyst Coverage

In its initial research report, issued to clients and investors, Rosenblatt Securities has issued a price target that indicates a potential downside of 1.21% from the current price of "VIA-B" shares.

This Is Only A Test: An ATSC 3.0 Watermarking Trial

An on-air test is now underway of new digital broadcasting technology that will help broadcasters tailor content to viewers and better measure audience activity.

Are QSRs Taking A Fresh Look At TV Ads?

The budding feud between two fast food companies could be a good thing for broadcast TV, based on the latest data from Standard Media Index.

Liberty Adds An Alaskan Telco, And QVC Is Involved

In a complex deal, John Malone's Liberty Interactive Corp. — a sibling of Sirius XM — has acquired Anchorage-based General Communication Inc. in a transaction with an "undiluted equity value of $1.12 billion." This will set in a motion a series of events that will put an end to the Liberty Interactive brand.

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