The Alliance for IP Media Solutions (AIMS) has released a white paper aimed at helping broadcasters transition to IP with minimal disruption. The paper, titled "AIMS Guidelines to Preparing Broadcast Facilities for IP-Based Live TV Production," presents basic methods broadcasters can follow to make the shift from SDI to IP as trouble-free as possible.
Borrell Associates' annual survey of local advertisers — the largest in the U.S. — is under way for 2017. "We're already seeing notable trends," CEO Gordon Borrell notes. This explains why his company has inaugurated a Chart of the Week series set to run through mid-August. The first chart he's released reviews what the "most effective local marketing channels" are for more than 1,250 local advertisers. Radio industry executives may not be pleased with the findings. In contrast, TV industry C-Suiters should be very happy.
A newly released study from Moody's Investors Service has made official what most broadcast TV industry professionals are well aware of: The outlook for the industry remains stable. But, that's not thanks to advertiser demand. It's all thanks to the surge in retransmission fees—a trend the American Cable Association (ACA), a slew of MVPDs and DirecTV and DISH Network are hardly pleased about.
The owner of 18 broadcast TV stations in such small markets as Binghamton, N.Y., and Waterloo, Iowa, has turned to GatesAir for transmitters — and related installation and commissioning services — for spectrum repack needs across its group.
The NAB has asked the FCC to give displaced low-power TV stations and television translator facilities the ability to operate on an alternative channel until the FCC processes its displacement applications. Not doing so could jeopardize the continuity of service to viewers, the NAB argues.
An online travel booking site has soared to the top of the pack of brands that are actively using spot cable to reach local consumers. What are the other brands actively using cable TV to build sales? Have a look.
A Los Angeles-based skin care, hair care and cosmetics brand has bumped up its activity at broadcast TV, surging to No. 1 in the latest Media Monitors Spot Ten TV report for the week ending June 4. There's other big movement on this week's chart, with a gingivitis fighter and a disinfectant brand sizzling with a huge jump in spots.
A just-released White Paper from Neustar, an information services provider known for its "connection science" solutions that's being purchased for $2.9 billion by Golden Gate Capital, confirms what many a TV executive has been spouting for years: Television is still the most effective way to advertise.
On March 15, two of the broadcast television industry’s biggest players formed a consortium designed to promote spectrum aggregation, innovation and monetization while enhancing their abilities to compete in the wireless data transmission sector. Now, one of the nation's biggest Hispanic media companies has joined the consortium.
If you think the radio industry has a battle on its hands with dueling legislation that would impose new royalty fees on music airplay at AM and FM stations, the cable TV industry may have an equally large fight on its hands. On June 20, comments are due on proposed regulations that would require covered cable systems to pay a separate per-telecast royalty.
The soon-to-be Las Vegas Raiders have selected their team's official broadcast partners, and an AM and FM in Beasley's Southern Nevada station group join KVVU-5 in grabbing those honors from the National Football League team set to relocate from Oakland, Calif.
To help reduce injuries or place tower workers in life-threatening situations, the FCC and OSHA today released their jointly produced "Communications Tower Best Practices Guide." The guide is a result of the long-standing commitment of both agencies to ensuring the safety of tower workers, Chairman Pai and OSHA head Dorothy Dougherty note.
There will be no "great affiliate switches" in more than two dozen markets across the U.S. come New Year's Rockin' Eve 2022, allowing viewers of the long-running program to see it in its entirety without flipping channels as Auld Lang Syne is sang.
On May 1, in a novel transaction only made possible by the now-concluded FCC Spectrum Auction, a fast-growing Southern California media player — The Meruelo Group — agreed to pay just $10 million for a channel-sharing agreement created as a result of the Spectrum Auction. The seller, Hero Licenseco, pocketed nearly $147 million for giving up the spectrum for KBEH-63 in the L.A. DMA and agreed to spin the agreement. Now, it's abandoning the deal.
A newly forged joint initiative matches Kantar Millward Brown’s Ignite panel of mobile and PC users with Samba TV’s 13.5 million smart TV and connected device households. This creates a single-source verified passive measurement of TV advertising, the companies boast.