Waymark To Bring AI-Powered Local Ads For FOX Stations
Through its partnership with Waymark, FOX Television Stations can now offer local advertising partners video creative it says "overcomes traditional barriers to video advertising." How so? Waymark’s AI-powered video platform can create spots in no longer than five minutes of production time.
With WGA Strike Over, Key Studios OK NATPE Miami Exhibits
With planning well underway, NATPE has confirmed the presence of three U.S entertainment and television "giants" at its first Miami event under Brunico ownership. The news comes following the end of the WGA East and WGA West strike, while giving Brunico an opportunity to brag.
Tammy Baldwin Introduces Bill To Bring Packers Statewide
It's been a Congressional quest for several years to ensure the most popular NFL team in a given geographical area get over-the-air coverage, rather than relying on DMA rules. Now, a U.S. Senator from Wisconsin has introduced legislation designed to ensure everyone in the state has access to Green Bay Packers telecasts.
Patent Battle Leads LG To Cease NEXTGEN TV Deployment
Go to a local electronics retailer or a Costco and attempt to purchase a television that offers ATSC 3.0-fueled NEXTGEN TV. It's not an easy task. That said, Pearl TV notes that there are plenty of NEXTGEN TV-equipped sets on the market. Just don't expect to see any from LG in the near future.
Gray Formally Launches ‘Local News Live’ OTT Offering
Gray Television has officially flipped the switch and fired up a streaming news network that provides live news coverage from Gray’s 113 television markets and its bureau in the Nation's Capital.
‘Peachtree Sports Network’ Unveiled by Gray TV
The broadcast network will launch in Atlanta but will soon air on Gray-owned over-the-air channels in Albany, Augusta, Columbus, Macon, and Savannah in the coming months.
SAG-AFTRA Congratulates the WGA. It Now Wants Its Own Deal
After 146 days, the strike called by the Writers Guild of America is nearing its conclusion, as a tentative agreement was reached with the AMPTP ahead of the Jewish day of atonement, Yom Kippur, late Sunday. The actors union that remains on strike congratulated the WGA on the near-official deal, while it remains unresolved with its own labor dispute.
A QSR Conquest For Spot Cable
Spot Cable has long been a preferred outlet for quick-service restaurants when it comes to their advertising. For the week ending September 24, QSRs occupy the top three slots by play count on the latest report from Media Monitors. How does this compare to Spot TV?
Must Carry/Retransmission Consent Election Deadline Nears
Should your broadcast television station be available to MVPD services as a "must carry" option, or is your company confident that retransmission consent is the way to go for that local over-the-air channel? The deadline is rapidly approaching to make the choice with the FCC.
A Tool Arrives For Procuring Live Sports Broadcasts On-Demand
Vivaro Media, a Monterrey, Mexico-based global media distribution product brand, has launched an on-demand procurement platform designed to simplify and accelerate how content providers and broadcasters connect and deliver live video content.
Allen Media Group, NBCU Expand Their FAST Pact
Allen Media Group's digital platform, Local Now, is adding 11 NBC local news free ad-supported television (FAST) channels, 6 regional and national Telemundo FAST channels and two NBC entertainment FAST channels as part of an expanded partnership with NBCUniversal.
Political, Automotive and Legal Ad Spending Fueling OTA TV
BIA Advisory Services founder and CEO Tom Buono provided a fresh snapshot of local broadcast TV industry advertising revenue estimates for 2024 on Thursday in an address to TVB Forward virtual conference attendees. Buono is forecasting an 11% increase in revenue from 2023.
A Partnership Forged To Benefit Local Connected TV Advertisers
A cybersecurity company dedicated to protecting businesses by disrupting bot attacks and preventing digital fraud has entered into a strategic partnership with local video marketplace advertising provider Locality.
Years After SWFL Sale, MVG Spins Two Remaining LPTVs
Media Vista Group is winding down its broadcast operations by parting ways with the low-power TV stations bringing Univision programming to two markets. The buyer? Once again, the deal involves Vince Bodiford and Manoj Bhargava, the individuals fueling the growth of NewsNet as an owned-and-operated TV broadcasting operation.
Political Ad Intelligence Firm Extends TelevisaUnivision Deal
The partnership enables TelevisaUnivision to license political spending and competitive tracking tools from AdImpact, and has been lengthened by two additional years. This marks AdImpact’s eighth year as a partner with TelevisaUnivision.