With ‘Big Game’ Near, Nielsen Widens National TV OOH Panel
For nearly 10 years, Nielsen has been capturing out-of-home viewing. Now, with Super Bowl LVIII on Sunday, the audience measurement and data analytics company says it is expanding coverage of its national TV OOH panel across 2024 "in order to fully represent all U.S. TV households."
A Turbo-Charged Tax Season Effort At Spot Cable
One brand focused on handling Form 1040s with the Internal Revenue Service for everyday Americans seeks to attract new and returning customers looking for someone to handle their taxes. And they've gone to Spot Cable to drum up business.
TEGNA Leads Series A Funding Round For Daily Newsletter Firm
A fast-growing local daily newsletter company "redefining the future of local media as the fastest growing newsletter-first local media company in the country" has closed a series A funding round led. It was led by the owner of broadcast TV stations led by CEO Dave Lougee.
Tier 3 Auto Advertisers Get Enhanced Local Connected TV Access
NBCUniversal has launched an automated precision tool designed to, in its words, bring "simplicity, efficiency, and precision" to local auto advertisers buying premium connected TV video for the first time. In particular, it is designed to bring a digital dollar addition through a more complete local media spending opportunity.
Syncbak Launches A New Locally Focused OTT Platform
Jack Perry has gained a reputation for broadcast technology innovation as the founder of TitanTV, the first electronic program guide with built-in DVR capabilities. Now leading Syncbak, which fuels various OTT platforms used across the U.S., Perry is launching a new streaming platform focused on "in-between binge sessions."
Octillion Media Acquired By TEGNA’s Premion Unit
The connected TV/OTT advertising platform for regional and local advertisers owned by TEGNA has acquired what is being described as "a next-generation demand-side platform" focused on the same segment of the ad pie as TEGNA's Premion LLC.
Bodiford, Bhargava Strike Again With Another LPTV Buy
The rapid acquisition of low-power television stations by the founder of 5-Hour Energy, Manoj Bhargava, as part of a large owned-and-operated strategy being carried out by Vince Bodiford, has continued with an agreement that will give NewsNet a property in Wyoming.
Nexstar, Nielsen Extend Ratings Agreement
The nation's leading audience measurement service for broadcast media companies has earned a multi-year contract extension with the nation's No. 1 owner of over-the-air television stations; NewsNation and Antenna TV; and WGN-AM in Chicago. The deal also covers The CW Network.
NBCU’s ‘Tech Conference,’ Upfront Dates Affirmed
"Together, these industry events will demonstrate the technological advancements that power NBCUniversal’s premium content as well as the celebrated IP and iconic talent that bring inspiring stories to life every day from across the company’s vast portfolio," the Comcast unit says.
Sinclair Celebrates 75th Anniversary Of A Rhode Island Pioneer
It was once owned by NBC, and later by Media General before becoming a Sinclair Broadcast Group station in December 2014. Now, Sinclair Inc. is commemorating the upcoming 75th anniversary of the TV station's debut, making it Rhode Island's first television station.
W. Va. Law Would Put Caption Requirement On Public TVs
A West Virginia State Senator has again introduced a bill that would require public places that have televisions for use by the public to have at least half of those sets activated for closed captioning at all times. This time, there's progress on the bill's advancement.
Two 5G Broadcasting Experimental Licenses Sought From FCC
The 5G Broadcasting Network focused on the development and deployment of direct-to-mobile broadcast communications in the U.S. and around the world led by CEO "SuperFrank" Copsidas has teamed with two low-power TV station owners for the filing of a pair of new experimental 5G broadcast licenses.
Weigel Wins A Selection Of Bucks Broadcasts
Add the broadcast media company led by President Norman Shapiro and President of Content and Networks Neal Sabin to the TV station owners that will be bringing a slate of the local National Basketball Association team's telecasts to a free-to-air channel.
For Domino’s, Spot Cable Is A Safe Bet
Once again, a leading quick-service food brand known for its pizza has demonstrated just how important spot cable is to building its sales and revenue. For the week ending January 28, Domino's delivered — in a most-dominant way.
Dockins Deals LPTV Property To Christian
In rural southeast Missouri, Fred Dockins has established himself as an owner of radio stations such as those acquired in 2009 from Randolph Miller’s Southern Star Broadcasting. Now, Dockins is parting ways with his company's lone TV station, a digital low-power facility. The buyer is a prolific LPTV operator.