Chart

Finding the radio faves of your middle-aged TV audiences

We’ve looked at where younger television fans go when they’re tuning in their radio, and now it’s time to take a look at the...
Radio

Chasing your middle-aged radio audience across the dial

Most stations have a core audience that is with them almost all the time they are using the radio – but most stations also have to deal with the fact that their listeners also spend time with other stations using other formats. Now, exclusive RBR-TVBR analysis of the in-depth research from Proper Insights and Analytics will help you pinpoint the location of your audience when they’ve strayed off-format
Car Radio

Finding the radio faves of your young TV audience

Finding the radio faves of your young TV audience Chances are your loyal TV fans are not with you all the time; in fact, it is flat out guaranteed that they are tuned out when they are operating a vehicle. But at these moments, there is a very good chance they are listening to the radio. And with the help of the exhaustive research of Prosper Insights and Analytics, we can help you pinpoint their location. Today, a look a six young-skewing television audiences.
Radio

Chasing your young radio audience across the dial

No doubt some of your core audience members are so in love with your station that they don’t need a tuner – their receiver can be frozen on your frequency and they’ll be happy forever. But the fact is, most radio fans stray elsewhere from time to time. But here’s the good news: This invaluable study of research from Proper Insights and Analytics will tell you where they are going.
Chart

The RBR-TVBR broadcast market cross-reference

We can’t say that you asked for it, but we’ve always sort of had a hankering for a list of how markets are ranked by Arbitron on the one hand, Nielsen on the other hand, and by Eastlan on yet another hand (not to suggest there mutations are widely present in the broadcast nerd community). And yes, we suspect this list will be of particular interest to the nerdiest of broadcast and research professionals. But we think it’s very interesting.
Deal

TV trading continued strong in May

The total value of station trading slipped in May compared to March and April, but was still impressive and was largely on the television side of the fence. However, in terms of volume, it was the biggest month for both radio and TV in terms of number of deals and total stations traded.
People watching TV

Cable destinations of older TV fans

This exploration of the cable tastes of older television fans brings to a close our encyclopedic look at the cable tastes of broadcast audiences on both the radio and television sides of the fence. Come with us as we dig into the massive database of Prosper Insights and Analytics one more time to discover just where the youngest audiences are going. We think you’ll find the information both fascinating and useful.
Cable / Satellite

Cable destinations of older radio fans

Here is the final group of radio charts in our massive hunt for radio fans when they’re surfing channels on the local cable system. We’ve looked at young and middle-aged audiences for both radio and television and next week we’ll check out older TV fans. To do this, we tap into the massive database of Prosper Insights and Analytics to do this. We think you’ll find the information both fascinating and useful.
People watching TV

Cable destinations of middle-aged TV fans

Get ready for installment number four of this six-parter following the broadcast audience to their cable channels of choice. Today we tap into the massive database of Prosper Insights and Analytics to discover just where the middle audiences are going. We think you’ll find the information both fascinating and useful Included in this study are the top 30 basic cable offerings for the overall 18+ operation, followed by every channel that has the support of at least 20% of a given format group.
Cable / Satellite

Cable destinations of middle-aged radio fans

We’ve checked out the cable choices of young radio and TV audiences. Now we move into those in the middle of the spectrum, starting with radio in the third of six installments in this series. The key is to discover where your own audience can be found when watching cable TV. We’ll tap into the massive database of Prosper Insights and Analytics to do this. We think you’ll find the information both fascinating and useful
Deal

April sets the 2013 trading standard

The value of all television deals accepted by the FCC in April didn’t make it the priciest month of the year – that would be March. And radio trading in April took a back seat to February. But both came in second during the first four months of the year, making it overall the biggest month of broadcast dealing of the year to that point.
People watching TV

Cable destinations of young TV fans

Television viewers who love broadcast television content have long had access to remote channel-changing devices which have the unfortunate effect of allowing them to easily leave the broadcast tier of their local MVPD and surf for content found only on those outlets. Today we tap into the massive database of Prosper Insights and Analytics to discover just where the youngest audiences are going. We think you’ll find the information both fascinating and useful Included in this study are the top 30 basic cable offerings for the overall 18+ operation, followed by every channel that has the support of at least 20% of a given format group.
Cable / Satellite

Cable destinations of young radio fans

Even the most loyal radio fans spend time with other media, and knowing where they go during these periods of abandonment can be put to good use by a smart radio operator. Today we tap into the massive database of Prosper Insights and Analytics to discover where fans of young-skewing radio formats go when they are watching cable TV. We think you’ll find the information both fascinating and useful.
Auto / Buying a Car

Selling vehicles to mature television fans

Here it is – the sixth and final installment of our in-depth look at the car preferences of radio and TV fans, this time focusing on older television viewers. The purpose of this is to help television stations sell ads to people in the automobile business; and conversely, for people in the automobile business to make informed decisions about ad placement.
Auto / Buying a Car

Selling vehicles to older radio fans

This is the fifth of six reports on the car-buying habits of various radio and television audiences. The idea is to help radio stations sell ads to people in