Has Subscription OTT Growth Hit Its Peak?

Parks Associates' OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. Here are the full details from its latest research report.
Chart

First Quarter Stocks a Study in Contrasts

It’s time to put on a helmet and strap in – we’re going to take a close up and personal look

The ‘State of Audio,’ According to Audacy

Just what is the state of audio for Audacy Corp.? Look no further than the just-released, updated "State of Audio" guide from the company. It's produced under the purview of Audacy's Chief Marketing Officer, Paul Suchman.
Vote

More TVB Data On Media’s Voter Influence

The ad sales advocacy group for broadcast television in the U.S. on Monday released fresh data points from the full 2022 Voter Funnel survey, which focus on media’s influence on voters following the midterm election in Arizona, California, Florida, Georgia, Michigan, Nevada, North Carolina, Ohio, Pennsylvania and Wisconsin. What did TVB find?
Car Radio

Finding the radio faves of your young TV audience

Finding the radio faves of your young TV audience Chances are your loyal TV fans are not with you all the time; in fact, it is flat out guaranteed that they are tuned out when they are operating a vehicle. But at these moments, there is a very good chance they are listening to the radio. And with the help of the exhaustive research of Prosper Insights and Analytics, we can help you pinpoint their location. Today, a look a six young-skewing television audiences.

Netflix Dominance: A SVOD Snapshot

What is the state of subscription video on-demand services in the United States? A look at market share, based on how much demand exists in the market for each service's original content offering, is now available from Parrot Analytics.
Deal

Station Trading Posts a Minor Bang

In terms of a robust, healthy station trading market

April Broadcast Stocks All Over the Place

That was true on the radio side of the ledger, at least among the stocks followed by RBR+TVBR. The range of plusses and minuses...
Media system in a vehicle

Radio and television still own key dayparts

The advent of email and the internet have certainly changed the way people use media throughout the day, but two things haven’t changed: Radio...
Chart

Finding the radio faves of your middle-aged TV audiences

We’ve looked at where younger television fans go when they’re tuning in their radio, and now it’s time to take a look at the...
People watching TV

What middle-aged radio fans like on TV

Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at middle-skewing radio audiences.
Auto

Car Preferences of Middle-Aged TV viewers

Here is the fifth installment of our six part series, which breaks down the automobile preferences of various radio and television audiences. Today, we...

This U.S. State Is The Only One Getting Younger

The USA as a whole is graying. The median age of the nation rose by one full year between 2010 and 2018. But, the pace of this aging is different across race and ethnicity groups, newly released 2018 Population Estimates from the U.S. Census Bureau show. What does this mean for broadcast radio and television?

Selling vehicles to young television fans

This study is a very simple tool to help television stations sell ads to people in the automobile business; and conversely, for people in the automobile business to make informed decisions about ad placement. Today’s info culled from the massive database of Prosper Insights and Analytics sheds light on six young-skewing TV formats. It’s the second of six installments.
Chart

Station Trading Market in Mosey Mode

Dealers of broadcast licenses are not on a path to break any records this year