Has Subscription OTT Growth Hit Its Peak?
Parks Associates' OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. Here are the full details from its latest research report.
First Quarter Stocks a Study in Contrasts
It’s time to put on a helmet and strap in – we’re going to take a close up and personal look
The ‘State of Audio,’ According to Audacy
Just what is the state of audio for Audacy Corp.? Look no further than the just-released, updated "State of Audio" guide from the company. It's produced under the purview of Audacy's Chief Marketing Officer, Paul Suchman.
More TVB Data On Media’s Voter Influence
The ad sales advocacy group for broadcast television in the U.S. on Monday released fresh data points from the full 2022 Voter Funnel survey, which focus on media’s influence on voters following the midterm election in Arizona, California, Florida, Georgia, Michigan, Nevada, North Carolina, Ohio, Pennsylvania and Wisconsin. What did TVB find?
Finding the radio faves of your young TV audience
Finding the radio faves of your young TV audience
Chances are your loyal TV fans are not with you all the time; in fact, it is flat out guaranteed that they are tuned out when they are operating a vehicle. But at these moments, there is a very good chance they are listening to the radio. And with the help of the exhaustive research of Prosper Insights and Analytics, we can help you pinpoint their location. Today, a look a six young-skewing television audiences.
Netflix Dominance: A SVOD Snapshot
What is the state of subscription video on-demand services in the United States? A look at market share, based on how much demand exists in the market for each service's original content offering, is now available from Parrot Analytics.
Station Trading Posts a Minor Bang
In terms of a robust, healthy station trading market
April Broadcast Stocks All Over the Place
That was true on the radio side of the ledger, at least among the stocks followed by RBR+TVBR. The range of plusses and minuses...
Radio and television still own key dayparts
The advent of email and the internet have certainly changed the way people use media throughout the day, but two things haven’t changed: Radio...
Finding the radio faves of your middle-aged TV audiences
We’ve looked at where younger television fans go when they’re tuning in their radio, and now it’s time to take a look at the...
What middle-aged radio fans like on TV
Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at middle-skewing radio audiences.
Car Preferences of Middle-Aged TV viewers
Here is the fifth installment of our six part series, which breaks down the automobile preferences of various radio and television audiences. Today, we...
This U.S. State Is The Only One Getting Younger
The USA as a whole is graying. The median age of the nation rose by one full year between 2010 and 2018. But, the pace of this aging is different across race and ethnicity groups, newly released 2018 Population Estimates from the U.S. Census Bureau show. What does this mean for broadcast radio and television?
Selling vehicles to young television fans
This study is a very simple tool to help television stations sell ads to people in the automobile business; and conversely, for people in the automobile business to make informed decisions about ad placement. Today’s info culled from the massive database of Prosper Insights and Analytics sheds light on six young-skewing TV formats. It’s the second of six installments.
Station Trading Market in Mosey Mode
Dealers of broadcast licenses are not on a path to break any records this year