Selling without ratings: 2nd in a series (audio)
RBR-TVBR previously spoke with a Market Manager whose stations don’t subscribe to Arbitron ratings in a diary market. But is that a viable option...
Study finds ways to grow fast food business
Hispanics are more frequent visitors to quick service restaurants (QSR) than the general population. So it makes sense that QSRs can grow their business...
Push buttons on a car radio…and the social media
In the 1970’s and 80’s radio stations believed that to do well with in-car tuning they would have to occupy a preset button on...
Your viewers are tuned in to online video ads, are you?
It’s no secret TV viewers are not only time-crunched, but also multi-tasking across multiple devices while watching their “must see” programs. In fact, according...
Domino’s CEO Patrick Doyle on marketing and radio
Detroit Radio Advertising Group’s Board of Directors welcomed Patrick Doyle, President and CEO at Domino’s Pizza to their breakfast meeting on 4/4. In attendance...
Looking into PPM numbers and CPM comps
CPMs are the value measure of media. But it’s trickier than apples, three for a dollar. For example, when buyers say “NBC CPMs are...
Operating radio as a startup
“It is not the strongest species that survive, nor the most intelligent, but the one most responsive to change.”—Darwin. Several articles have popped up...
Eight ways to elevate your email marketing
Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately revenue generation. Small businesses busy...
Selling without ratings: 1st in a series (audio)
Amid complaints that radio has become a commodity business, with agencies buying GRPs rather than the best stations to convey their client’s
Some timely advice on selling political advertising time
As our colleagues in the hotly contested Presidential Primary states can attest, the predictions for a record year in political advertising are
Five signs that your advertisers’ ads aren’t working
You most likely see yourself as a broadcast sales person. Your local advertisers, however, see you as a marketing professional. In other words, they...
Magic Numbers for Local Broadcast Sales
Numbers are a funny thing. For example, the number 37 is the only number (besides one) that can be wholly divided into 111 and...
When to get up and leave the client meeting
To heck with the rest of your proposal. GET UP AND LEAVE.
How to pick a slogan that’s motivating & memorable (video)
There was a faith that the right slogan could magically uplift even the most humdrum product.
The future of traditional advertising
Radio industry personnel need to open their eyes to it, too. This sure beats selling spots and banner ads