Less Confidence in Economy, Needs Over Wants
Sticking to a Budget and Spending less - the days of living large and running up debts have run their course for American consumers, according to BIGresearch’s analysis of data from
Effective Web Site Teases
Driving traffic to your web site is a priority task for most newsrooms these days. Front-line producers have developed sophisticated strategies to carry viewers from segment to segment, but
Seven Ways To Fix Underperforming Sales Reps Today
Got some sales reps that aren’t meeting your expectations? Here’s an article that might help, courtesy of expert sales training consultant Barrett Riddleberger. Here, Riddleberger shares seven ways one can fix underperforming sales reps ... right now!
What cookies can teach us about news branding
If you examine the great brands of the world you'll notice something funny about them. Feeling them is easy, but describing them in words...
Finding and Keeping A Great Salesman
Six years ago, Seth Godin noted the difference between the perception and the reality among professionals regarding their allocation of time in operating their business. He used professional photographers to illustrate his point that managing time and resources involves trade-offs, but it certainly extends to entrepreneurs and leaders in any field. We revisit his points today.
Why should I buy an ad from you?
What makes you different from every other sales person that walks in the advertisers’ door today? Again
TV’s struggle with conversational marketing
"There was a definite process by which one made people into friends, and it involved talking to them and listening to them for hours...
Brand with promo items that fuel your tribe
Promotional items are a great way to keep your station call letters or company name brand in the mind of your audience and customers...
Seven Questions Smart Sales Managers Ask
When you observe a sales rep selling in the field or on the phone, what do you look for to improve their performance?
A case for Ad-ID in Radio
Ad-ID is the only advertising asset coding system supported and authorized by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) across all media
Marketing plan that’s here to stay
“We have been working on this marketing plan and branding campaign for over three years Mike. And you were the only one who didn’t come in here with your manager and try to sell me a bunch of ideas that didn’t have to do with the plan that we have been developing internally forever.”
Tease promo writing secrets from the movie trailer masters
In today’s article we learn how to inject a compelling promise of a complex story right into the opening line.
Fastest way to add revenue with co-op: add a specialist
RBR-TVBR exclusive: There’s money in co-op – big money. Our contention in the first column of this series was that incremental sales from co-op...
Cutting DSO: A Good Defensive Strategy for Tackling the Economic Downturn
The beach umbrellas are back in the shed, the kids are back in school and the NFL is
On the Spot – If it doesn’t Sell it Doesn’t Matter
Having just returned from the South African Radio Forum I have discovered again that we in the States are not alone…especially when it comes...