Long, Unskippable Ads: Radio’s Next Problem?

Given what YouTube just did about one of its most user-disliked advertising features, will AM and FM radio stations learn to follow...

YouTube

Four Ways To Up-Sell Your Clients

"Apart from simply asking for more business, the goal is to develop or reinforce your relationship with key contacts in the account."...

Barrett-Riddleberger

Final Words Of Wisdom From Irwin Pollack

The Boston-based radio sales and management trainer and divorce attorney lost his battle with cancer on Wednesday ...

14680943_10210641334139958_5741287602910045109_o

Why Bad Salespeople Get Hired

How could a $7M sales superstar totally flop at his next employer? Maybe he was simply the wrong choice for the job....

Barrett-Riddleberger

Ways To Turn A ‘No’ Client Into A ‘Yes’ Client

The following tips are both necessary and instrumental for getting bigger deals in less time, from the people who have the authority to say...

joe-takash

Smart Ways To Coach Your Reps On Sales Calls

Barrett Riddleberger offers four steps to take when coaching sales reps to develop their skills and help them achieve their sales goals....

Barrett-Riddleberger

Did ‘Santa’ Arrive Early Enough For Radio?

Holiday favorites may have hijacked your market's AC station as early as Veterans Day. Nielsen data suggest that may not be soon enough....

Shopping / Christmas / Holiday

Marketing Basics Revisited

The perceptions or position you want to create in the mind of your prospect, along with your goals, should be considered...

gregdunkin

How Broadcast Media Can Squelch Snapchat

Is three seconds long enough to establish a valuable brand connection with consumers? RBR + TVBR’s Editor-In-Chief says no way...

snapchat

The One Thing To Ask All Job Candidates

One very common question is loaded with the opportunity to gather some great intel that often gets overlooked in an interview...

Barrett-Riddleberger

Two Critical Things To Add To Your Hiring Process

"Without knowing what motivates a salesperson, you have no way of determining if that employee is going to actually do anything."...

Barrett-Riddleberger

How To Cope With Changing Tastes? Look to Pepsi

By acting like Pepsico, radio can greater respect from the brands that these radio stations are emulating....

Pepsi

The Seven Reasons Why Sales Managers Fail

If you are a sales manager or VP, these issues have likely caused problems for you or others you know....

Barrett-Riddleberger

When To Engage With Your Consumers Via Social Media

When to engage with your digitally savvy super fans? Read this column to find the best answers...

Social-Media

How To Have That AE Accountability Talk

Barrett Riddleberger offers some key guidelines that he believes to be helpful when having the "accountability" talk...

Barrett-Riddleberger