Barrett Riddleberger offers four steps to take when coaching sales reps to develop their skills and help them achieve their sales goals.
Holiday favorites may have hijacked your market's AC station as early as Veterans Day. Nielsen data suggest that may not be soon enough.
The perceptions or position you want to create in the mind of your prospect, along with your goals, should be considered
Is three seconds long enough to establish a valuable brand connection with consumers? RBR + TVBR’s Editor-In-Chief says no way
One very common question is loaded with the opportunity to gather some great intel that often gets overlooked in an interview
"Without knowing what motivates a salesperson, you have no way of determining if that employee is going to actually do anything."
By acting like Pepsico, radio can greater respect from the brands that these radio stations are emulating.
If you are a sales manager or VP, these issues have likely caused problems for you or others you know.
When to engage with your digitally savvy super fans? Read this column to find the best answers
Barrett Riddleberger offers some key guidelines that he believes to be helpful when having the "accountability" talk
Radio has the tools to best serve small businesses. Here's how to prevent e-marketers from stealing potential dollars from you
According to Barrett Riddleberger, defining your sales role before recruitment is critical to the hiring process.
In March 2012, Audio Graphics president Ken Dardis was stunned by a JC Penney ad he heard on Pandora. Has radio reacted yet?
Marketers have been presented with challenges as they attempt to pinpoint consumer behavior on digital platforms
"Media Fusion Specialist" Mike Rudd believes marketing is making sure people are well aware of your true brand value