Here's a question that every radio and TV sales professional should ask not only potential clients, but also those who have used traditional media — a.k.a. "old media" — for years. You may get a blank stare, or a giggle. But, RBR+TVBR Editor-in-Chief Adam R Jacobson believes it's an important question that illustrates a point the TVB and RAB may want to elucidate on: About 20% of connected adults always use an ad blocker, new research finds.
Hiring salespeople is difficult. In this latest installment in a series of columns from expert sales coach Barrett Riddleberger, he identifies once again a group of sales candidates who, when hired, fail to meet expectations. Yet, they all have one thing on common: they interview well.
Now in their seventh year, the digital upfronts continue to shake up the media and advertising industries. But, the relatively novel concept of online TV audiences is still uncharted territory for most buyers. Many still have questions about how to most effectively allocate dollars across TV and digital media. A June 2012 report from comScore remains relevant, and we've traveled into the RBR+TVBR archives to present it once again for our members.
In a continuing series from expert sales coach Barrett Riddleberger, a group of sales candidates who you might hire, but fail to meet expectations, are identified. These candidates all have one thing on common: they interview well. "You struggle to hire good salespeople but experience frustration when they fail to achieve their sales goals," Riddleberger says. Here is another example of a type of sales candidate you’ll want to avoid.
How are automation and data revolutionizing local TV ad buying? Atlanta-based Videa has some thoughts on the subject. "We offer order stewardship services, and avails are delivered to the buyer in seconds," Videa explains to first-timers seeking to learn more about its client solutions. Now, the Cox Media Group-owned programmatic TV marketplace has released a White Paper that suggests the shift to computerized client solutions is the new norm for any TV sales executive.
This week saw the NewFronts, the digital media version of the Upfronts. One of the presenters, Trusted Media Brands, announced seven new video series aligned with its Taste of Home, Reader's Digest and The Family Handyman / Haven Home Media properties. Thus, it stands to benefit from the success of digital media. It could explain why it has drafted a study suggesting that short-form pre-roll is set to grow in a big way. Is it "fake news," or is this something radio and TV broadcasters need to be concerned about?
Slower automotive sales may be leading the way to softening ad revenue in radio, but the radio industry still has significant revenue opportunities in automotive. That's the key takeaway from a new report from The Media Audit. Noting that TV will attract one-third of all ad dollars in 2017, now is the time for radio to act. Learn how you can bounce back from new ways to attract local and regional dollars. We've also chimed in with an RBR + TVBR Observation on radio's automotive spots.
Featured Media Information Bureau columnist Barrett Riddleberger has made a living out of identifying sales candidates who, when hired, fail to meet expectations. In this latest installment on the topic, Riddleberger offers more insight into why so many bad hires have this one thing in common: The job candidate rocked the job interview.
Ever have a salesperson that seems to bounce from one person to the next seeking validation from others because they have a low self-esteem? If so, then this column from sales training pro Barrett Riddleberger is just for you.
Featured Media Information Bureau columnist Barrett Riddleberger has made a living out of identifying sales candidates who, when hired, fail to meet expectations. In this latest column, Riddleberger notes that all of these bad hires have one thing in common: They interview well.
Viewership drives advertising dollars. The more viewers the more dollars. We try to find the most cost effective programming that delivers the greatest bang for the buck. But revenue is not driven by the totality of the eyeballs but rather the placement of those eyeballs within the commercial pods at the exact right moment. When it comes down to it, this columnist says, television is all about the pods.
Sales coach Barrett Riddleberger often identifies the types of salespeople who fail to meet expectations but always seem to have one thing on common: they interview well. "You struggle to hire good salespeople but experience frustration when they fail to meet their sales goals," he laments. This columns provides one example of why this happens.
Barrett Riddleberger is a sales trainer who has invested the last two decades of his life helping salespeople and sales leaders become more successful. In this Media Information Bureau column, Riddleberger offers a little "spring reading," with the 10 books that he recommends the most to people seeking new inspiration in their sales career. Only one of these books is about sales.
We desire to be stellar salespeople. But what are the common characteristics of superstars? Some traits deal with internal factors such as personality style and thinking patterns. Other traits deal with things that can be replicated such as behaviors and activities. Noted sales coach Barrett Riddleberger offers five common habits that top performing salespeople do on a consistent basis.
Given what YouTube just did about one of its most user-disliked advertising features, will AM and FM radio stations learn to follow