Money

How Often is the Wrong Ad Creative Served?

That's a question tackled by Claravine and Advertiser Perceptions in a new survey of advertisers who spend upward of $50 million annually. The goal was to understand how they manage their marketing data.  One key finding could bring a boost to traditional media: Advertisers estimate that the wrong creative is served to the wrong consumer roughly 25% of the time.

Are American Consumers Tuning Out The News?

Local news has repeatedly been cited as a key magnetizer for broadcast TV. Stations are adding newscasts to their daily programming schedules, both locally produced and nationally distributed. Yet, a newly released study from Pew Research Center finds that Americans "are following the news less closely than they were a few years ago."
Vote

Political Ad Dollars In 2024: Another Bonanza For Broadcasters

Experts are predicting this to be the first election cycle to reach $11 billion in political spending. That's an increase of over $2 billion from the spending for 2022 or 2020. What else should broadcasters know as a big election cycle is about to reap big dollars on TV, and bring a bump to Radio?
Rosemary Ravinal

Engage and Persuade Through Eye Contact While Speaking

"Putting eye contact into action when you speak to inform, inspire, and persuade your audience is crucial," says public relations veteran and public speaking coach Rosemary Ravinal. "Even if you trade the four minutes for four seconds of eye gaze, you will establish a priceless connection with others," she writes.

The Moderating Role of Loneliness in the Streaming Experience

As live streaming platforms have grown as a source of content and community, researchers wanted to explore how one’s sense of loneliness affects how they interact with the streamers and the community. This report from the University of Florida College of Journalism and Communications offers some intriguing insights on the subject.
Rosemary Ravinal

Throughline: The Secret Sauce for a Great Talk

How often have you sat through a business presentation and left the room wondering what it was all about? Public speaking expert and veteran PR professional Rosemary Ravinal believes a throughline can be considered the big idea — the key takeaway one can remember. Here's Ravinal's tips on how to best create that throughline.
Bob Liodice, CEO of the Association of National Advertising

ANA, 4A’s Team To Expand Online Ad Privacy

U.S. advertising industry leaders have kicked off a new initiative to boost privacy protections and choices for consumers through evolved and enhanced industry data privacy principles for responsible online advertising practices and to renew their commitment to enacting preemptive, federal privacy legislation, the ANA reports.

Survey Says News Media ‘Has Work to Do’ on Black Representation

Some 48% of Black American news viewers said that the news media does a poor or average job portraying the Black community. That's a key finding from the latest Horowitz report, "FOCUS Black: State of Media, Entertainment & Tech: Consumer Engagement 2023."
Rosemary Ravinal

Six Ways to Demystify Public Speaking

"After more than 100 workshops and 250 coaching clients, six valuable bits of wisdom on leadership communication top my list of essentials," public speaking coach Rosemary Ravinal shares in this column. "The intention here is to demystify public speaking overall. Everyone can do it by adopting some proven techniques, best practices, but most importantly, by speaking truthfully about what you know and doing it with heart."

Public Speaking Myths: Debunked!

One of the most frequently asked questions from public speaking expert Rosemary Ravinal's workshop participants is how to eradicate filler words (ah’s, ums, like, you know, etc.). They think that the hallmark of good public speaking is the total absence of filler words. Wrong, she says in this column.

The InFOCUS Podcast: Tom Cheli, Frequence

Across the next 13 months, political ad spend will be huge, based on study after study being released of late. While this is a welcome boost for radio and television broadcasting companies, what will the likely impact local media advertisers be? To learn more, RBR+TVBR Editor-in-Chief Adam Jacobson catches up with Frequence Chief Executive Officer Tom Cheli. 

Hispanic Audiences ‘In Focus’: Nielsen’s Media Consumption Story

Just like non-Latinos, U.S. Hispanics are "undeniably drawn to streaming" as Spanish- dominant Hispanics continue to embrace broadcast television. That's the key takeaway from a new research report from Nielsen that puts a focus on how Latinos consume audio and video content.
Rosemary Ravinal

How To Beat the ‘Post-Presentation Blues’

You delivered a speech but felt flat. You internalize your disappointment and talk yourself into believing you failed without proof. That’s the post-presentation blues. Pro and novice speakers experience it. How do you move past it? This column from public speaking expert and "Zoom" coach Rosemary Ravinal could help.

Advertiser Activity At Hispanic Media Drives Latino Brand Interest

Six in 10 Hispanic consumers in the United States who participated in a Horowitz Research study believe that if they see a company spend a substantial portion of their advertising dollars on media superserving them, it will positively impact their decision to purchase goods or services from the company.

Consumer-Marketer Disconnect Examined by iHeart, Pushkin

There is a growing disparity between consumer values and behaviors and marketing priorities in the U.S., according to a newly released report conducted by Morning Consult and Advertiser Perceptions on behalf of podcaster Pushkin Industries and audio content creation and distribution leader iHeartMedia.