SBS COO Albert Rodriguez (l) and founder/CEO Raúl Alarcón Jr. at the 2019 Hispanic Radio Conference in Miami.

The ROI Of Hispanic-Owned and Targeted Radio

Spanish Broadcasting System (SBS) is seeing success with a "premium content investment report" with marketers — another way the Miami-based company founded by Raúl Alarcón Jr. and overseen on a day-to-day basis by President/COO Albert Rodriguez seeks to distinguish itself from the likes of TelevisaUnivision, Entravision, Audacy Corp., Beasley Media Group, Cox Media Group and iHeartMedia.
Auto

How TV Streaming Impacts the Consumer Automotive Journey

Thanks to a deal just signed between the two parties, the pairing of data from Cox Automotive with TV streaming data from Roku to better measure TV streaming advertising is now a possibility for auto marketers. The goal: For these spenders on auto advertising to better quantify exactly how advertising in streaming TV impacts web browsing, vehicle sales, and more.

Could a Ban On TikTok Be Constitutional?

If it were up to Republican FCC Commissioner Brendan Carr, it would be prohibited from use in the USA. The House Energy and Commerce Committee, has expressed its concerns, too. But, should Tik Tok be banned? One Conservative D.C. Think Tank says no, ahead of a just-announced on Capitol Hill by Tik Tok's CEO.
Mark Jamison

Social Media Content Moderation: Total User Control?

“Fake news” on social media, decried as a threat to democracy, is a subject nonresident senior American Enterprise Institute fellow Mark Jamison is speaking out about. He argues that giving users greater control of social media content moderation may be the best approach for ensuring misinformation is prevented from any mass dissemination.

Deloitte Dishes Up Its Media Outlook for 2023

Streaming video, social media, and gaming are helping to enable new business models and reshaping media and entertainment. But, Deloitte concludes in its just-released 2023 Media & Entertainment Industry Outlook, "the real story" for the coming year is that these three sectors are increasingly becoming more interdependent as part of a broader and richer media and entertainment ecosystem.

Global Business: More Competent and Ethical Than Ever?

The 2023 Edelman Trust Barometer is out, and it reveals that business is now viewed as the only global institution to be both competent and ethical. How big is business' trust factor? It's huge.

How To Add Magic to Your Public Speaking

What does magic have to do with public speaking? They are both about transformation, says veteran public relations executive and “Zoom expert” Rosemary Ravinal. "Done right, the spoken word can galvanize, inspire, empower, and move people to action," she says in this new column.

NABOB, BIA Partner For A ‘Detailed Analysis’ of Black-Owned Radio

What are the audience metrics and what does the revenue for Black-Owned Radio look like? The National Association of Black Owned Broadcasters (NABOB) and BIA Advisory Services partnered up to provide the industry answers to those questions. The results of this summer 2022 report can be seen here.
Rosemary Ravinal

How To Best Update Your Speaker Toolbox for 2023

When was the last time you did a personal brand inventory? Veteran PR pro and "Zoom expert" Rosemary Ravinal believes the start of a new year is a perfect time to review your professional and personal social media profiles, e-mail signature, how you dress and how you introduce yourself to others. "Plus, your verbal and non-verbal communication are among the many assets that are uniquely yours," she advises.

Readying The Transition To a Multi-Currency National TV Market

A new report finds that, as the TV industry shifts to a multi-currency marketplace, the primary perceived benefit is improved integration of cross-platform inventory to better enable transacting and counting of all ad delivery and audiences across all forms of viewing. However, lack of collaboration, new demands on systems, and process changes are creating roadblocks in the transition.

Here Comes The 2023 Predictions Parade

As 2022 comes to an end, the inevitable predictions on what will likely transpire over the next 12 months have surfaced. That said, executives at TransUnion chimed in on what they're seeing across streaming, audio, Connected TV, and AVOD. It's worth a read.
Michael Nathanson

Analyst Tackles ‘Linear’s Decline, Streaming’s Rise’

Michael Nathanson, Senior Analyst at MoffettNathanson, admits that his Wall Street advisement house has painted "a grim picture" about the current state of linear TV thanks to accelerated cord cutting trends. Now, he laments, "We darken that picture even more." Brace yourselves.
Rosemary Ravinal

Brush Up Your Speaking Skills This Holiday Season

As "Zoom expert" and public relations pro Rosemary Ravinal sees it, "private speaking" will improve your public speaking. She explains, "Whether you are leading a video conference, behind the lectern on a stage or whispering words of kindness to your grandmother, it boils down to communicating and connecting genuinely with other human beings."

Evolving To Compete In The OTT Market

Today, "Over the Top", or "OTT," delivery of programming is more common than ever. That's why getting a good seat on the OTT train steamrolling through the media and advertising landscape may be prudent. In this column, Francesco Moretti, Deputy CEO of Fincons Group, offers tips to broadcast TV operators on why competing in the OTT market is essential for continued growth and sales success.
Rosemary Ravinal

Overcoming Fears of Public Speaking, With Bubbles

There are many techniques for managing fear when you speak. "Zoom expert" and veteran PR pro Rosemary Ravinal emphasizes the word "manage" because, she explains, "in truth the jitters or butterflies in your stomach will show up most of the time. The trick is how you deal with them." This column offers tips for overcoming those fears.