What Krispy Kreme Can Do For Radio Ads

This doughnut vendor has a brilliant ad out. Sadly, they forgot about the awesome power radio has to make it better

No Fakery In Radio, TV Spots

Ad-fraud detection firm White Ops says a "bot" from Russia has been ripping off digital advertisers to the tune of more than $3M per day

FCC Defers ’17 NCE Biennial Ownership Report Deadlines

The FCC announced that it would not be burdening noncommercial stations with dual filings in 2017, a Christmas gift from the Commission
FCC

Suggested Simplified File Systems

Ken and Karen Benner cannot promise that your bank account will remain untouched, but their tips could keep your funds from D.C.

Why Media Advertising Increases Marketing ROI

A new study finds that shifting just 10% of promotion spending to media advertising will increase marketing ROI by 10%-25%.

How To Prep A Simple Public File

Public Files are the one area that involves substantial FCC fines, fees and forfeitures. Our "cheat sheet" will help you save your money

Do Media Planners Understand U.S. Commuters?

Pierre Bouvard to NYC media planners: Get out of your Gotham bubble, ad industry cadets, and understand America

Radio: The Great Curator That Isn’t?

Paragon Media Strategies CEO Mike Henry and RBR + TVBR's Editor-in-Chief expand their discussion on millennials
FCC

Where To Go To Avoid FCC Forfeitures

Why should you pay $600 for what you can get for free? Ken Benner shows you how you can save money, and avoid FCC fines

Another Digital Don’t For Your Clients: Banner Ads

RBR + TVBR Editor-In-Chief Adam R Jacobson can't understand why banner ads are still a thing, since they provide no ROI

Radio and Millennials: Is Paragon Wrong?

Paragon's Mike Henry says radio doesn't care about millennials. We disagree: It very much cares, but CHR stations need a wake-up call
Gavel

‘If It Ain’t In Black & White … It Ain’t’

Alternative FCC inspector Ken Benner advises you to back up everything you say and do in writing, if FCC penalty avoidance is wanted

Tis’ The Season … To Think Of Broadcasters In Need

Please consider a charitable donation this holiday season

On The Certification Of Non-Compliant Stations

There is no such thing as a 100% compliant radio or TV station. Sadly, disgruntled just-fired employees are part of the equation

Mark Down These Regulatory Dates For Broadcasters

Dec. 1 brings a host of routine obligations for stations in many states, D.C. attorney David Oxenford reminds us

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