Should Mr. Trump ‘Drain The Political Swamp’?

How does one fix the problem of how to best drain the political swamp that has plagued Washington, D.C.? Ken Benner has ideas...

Donald Trump

How To Restore Effective FCC Leadership

American Enterprise Institute's Visiting Fellow offers suggestions on how the next FCC Chairman can best lead...

jamison-m

Best Practices On Being Known For Social Good

The head of a PR firm provides valuable tips for mastering "CSR for the Broadcast Industry."...

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How To Sell A New Idea, From The Inside

What if one has a new idea to sell and needs to do it from the inside? That's not an easy thing, but Lee...

Lee-Abrams

A Historical Look At Radio’s Power To Heal

Alternative FCC inspector Ken Benner believes a unique radio commercial from the 1960s deserves a timely comeback...

USA Flag

What the Election Results Mean for Advertising

Gaining a more granular understanding of what policies the Trump Administration is likely to pursue is Task One for 4A's...

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How Diversity Can Increase Ad Spend

broadcast TV drew a larger number of viewers from one demographic segment than from any other. ...

BLACK-ISH - Pilot Gallery  (ABC/Craig Sjodin)
MARCUS SCRIBNER, TRACEE ELLIS ROSS, MARSAI MARTIN, ANTHONY ANDERSON, MILES BROWN, LAURENCE FISHBURNE, YARA SHAHIDI

Are You The ‘Missing Link’ Between Brands and Retail?

How can TV and radio work with brands to help influence a transaction? That may be the question to win back CMOs...

omnichannel

The FCC and Congress: Is Everything ‘Fine’?

Back in 2002, Ken Benner stumbled upon "MM Docket No. 98-204." He recalls, "It was the most disturbing item I had ever seen in...

FCC

The Hyperbole of the AT&T/Time Warner Merger

A few of the points being alleged by those against the $85.4B deal call for deeper analysis, this columnist believes...

entner_roger

How To Cope With Changing Tastes? Look to Pepsi

By acting like Pepsico, radio can greater respect from the brands that these radio stations are emulating....

Pepsi

NAB To FCC: ‘Let’s Do the Time Warp Again’

Learn how the NAB is fighting for TV and radio by again assailing the FCC for its 41-year-old cross-ownership ban...

FCC

How To Crash The Cultural Conversation

Identify breaking stories and find a creative way to become a part of them -- a new marketing philosophy ...

wegs

Is ‘Complexification’ The FCC’s Gift To Broadcasters?

Alternative FCC Inspector Ken Benner believes that the Commission is presently engaged in "complexification"...

FCCdoor

How The NAB Has Helped Radio’s Streaming Costs

Streaming agreements with Sony and Warner Music Groups will ease costs for AM and FM stations ...

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