Strategic Planning: Critical To Sales Success

“Failing to plan is planning to fail.” So, set a date today for your spring 2017 sales strategy meetin...

ryan-dhorn

YouTube Gears Up For MRC Audit

In an Agency Blog, the digital ad dollar dominator explained that the audit was all a part of "building trust and increasing transparency"...

Google

Is Snapchat Your Next Content Creator?

Snap is doing something very intriguing with a major pay-TV network. Here's why it could be of high interest to you....

snapchat

How Not To Harm Your Company’s Privates

Why use an NDA? “A dean of the Washington communications bar” and a media financial consultant explain the benefits...

1864156

Can Command Technology Help Radio In The Home?

Beyond the car, radio faces a problem. It's one that Jacobs Media president and founder Fred Jacobs continues to see...

Fred Jacobs

Is Your Station App All That?

A newly released study finds that retaining App users over time continues to be a major challenge for App marketers...

app-that

Reforming The FCC: From Engineering To Ecosystems

In this writer's view, the economics and engineering bureaus would concentrate on analysis. ...

bronwyn-howell

Why Facebook’s MRC Audit Is Another Threat

MRC accreditation, original content creation led by a former MTV exec are the latest moves regarding...

Facebook

Why Digital Trust Issues Are A Radio Win

Third-party verification can’t come too soon to digital media, a new study says. Should Radio sales teams be beaming?...

adpercep

The Life and Death of Minority Tax Certificates

Given the renewed discussion on the topic seen across D.C. this week, we revisit thoughts from a top Inside-The-Beltway attorney ...

Erwin Krasnow

A ‘Happy’ Birthday For Telecom Act?

Layton has plenty to say about "net neutrality." So do leaders at TechFreedom and Tech Knowledge...

roslyn-layton

Snapchat: Disruptor Or ROI Player?

Just when radio and TV execs thought Snapchat could be strictly thought of as an ROI tool, the Threatometer has surged into the red...

snapchat

Should Advertising Remain A ‘Short-Term Expense’?

After studying a wide array of research on the issue, two professors from Loyola Marymount University reach a conclusion...

masb

Can We Modernize The FCC?

Implement a structure that moves away from antiquated silos, FCC landing team member Mark Jamison opines...

Mark Jamison

How GMR Has Put Its Stamp On Classic Rock

Given GMR's artist roster, it's all but impossible to be a top Classic Rocker minus a license deal, this RBR + TVBR INFOCUS report...

gmr