Given the recent track record of wonks, soothsayers, curanderas and individuals who hold Nostradamus in high regard, forecasts may not be as accurate as one would think when it comes to digital dollars sailing past that of TV in 2017. It's an interesting surprise, and SMI's CEO has some fresh ad trend info that may put your C-Suite in a pleasant mood.
Does the First Amendment care who won the U.S. presidential election on Nov. 8, 2016? Erwin G. Krasnow, the co-chair of the Communications Group of Washington, D.C. law firm Garvey Schubert Barer, tackles this question in a column that delves into fairness, and the First Amendment, and where broadcasters are under a Trump presidency.
Are the "Top Attentive Shows" a new metric that advertisers -- and broadcast TV execs -- should take seriously?
Television has the opportunity to win back its once-central role in the home by getting smarter
This column from two noted D.C. attorneys provides a road map for taking advantage of the current regulatory climate
'Radio on its worst day couldn't come up with the abomination that one of the nation's biggest supermarket chains dreamed up'
“Failing to plan is planning to fail.” So, set a date today for your spring 2017 sales strategy meetin
In an Agency Blog, the digital ad dollar dominator explained that the audit was all a part of "building trust and increasing transparency"
Snap is doing something very intriguing with a major pay-TV network. Here's why it could be of high interest to you.
Why use an NDA? “A dean of the Washington communications bar” and a media financial consultant explain the benefits
Beyond the car, radio faces a problem. It's one that Jacobs Media president and founder Fred Jacobs continues to see
A newly released study finds that retaining App users over time continues to be a major challenge for App marketers
In this writer's view, the economics and engineering bureaus would concentrate on analysis.
MRC accreditation, original content creation led by a former MTV exec are the latest moves regarding
Third-party verification can’t come too soon to digital media, a new study says. Should Radio sales teams be beaming?