The Dangers of Using Social Media Data In Hiring

In early 2011, this D.C. Communications lawyer warned broadcasters that the FCC was not the only Washington regulatory agency that had to be on their radar. At the time, he was talking about the Federal Trade Commission. Given the widespread, now critically important use of social media, the Equal Employment Opportunity Commission (the EEOC) has emerged as another agency one must have on their radar, at all times. We revisit this lawyer's words, as they continue to resonate with the media industry's C-Suite.

How Will Gen Z Disrupt TV and Video?

Understanding how Gen Z is disrupting television viewing habits is crucial to the success of networks, cable, streaming services and online video hubs. New York-based market researcher Robin Hafitz dissects this increasingly important consumer segment's consumption habits in this exclusive Media Information Bureau column for RBR + TVBR.

Five Stories To Watch At The 2017 NAB Show

During the upcoming 2017 NAB Show in Las Vegas, broadcasters will be focused on a number of strategic, technological and competitive challenges and roadblocks to growing their businesses. As Accenture Global Managing Director/Broadcast Gavin Mann sees it, one of the biggest challenges is the need to make broadcast services more resilient to cyberattacks. There are other key challenges for broadcasters, which he discusses in this Media Information Bureau column.

Has Snap Cracked The Code On ‘Road To Register’ Success?

The hottest social media platform for the youngest members of "GenZ" and so-called "Centennials" is developing a tool designed to tell marketers if their advertising efforts designed to drive traffic to specific stores actually bring in these consumers. It sounds like something the radio industry has championed for years. Is Snap trying to take business away from radio, or emulate an "original" social media platform? We have our thoughts on the matter.

Is Radio Smart Enough To Court Alexa?

According to new research from Parks Associates, some 55% of U.S. broadband households find it appealing to control entertainment and smart home devices through voice commands. Hey, Alexa ... Do you have an FM chip to activate?

Has Economics Come Back From The Dead At The FCC?

FCC Chairman Ajit Pai placed a stake in the ground on Wednesday (4/5), committing himself to fix the lack of economics at the agency. Speaking at the Hudson Institute, Pai announced that he is forming the Office of Economics and Data (OED) at the FCC. In the eyes of Mark Jamison, this is a good first step.

‘The Mind of The Viewer,’ At Home

Attendees at the recent ARF Annual Conference in New York got a first-hand look at the latest findings from the Council for Research Excellence (CRE)'s two-pronged study designed to better understand how consumers view TV programming and advertising in a multi-platform world. We've got full details of what CRE found in the in-home phase of the study, "The Mind Of The Viewer."

It’s Time To Get To Know ‘Gen Z’

It's time to talk about "Generation Z," and the youngest of this group, RBR+TVBR's Editor-In-Chief writes in this Intelligence Brief. "It may be scary to fathom this, but we're talking about teens born after 2000," he notes. But, what's possibly scarier is why the media industry C-Suite shouldn't ignore this cohort, based on the latest Think With Google report.

The AEI’s Take On Dispelling Internet Privacy Misconceptions

On Tuesday, the House of Representatives joined the Senate in passing a joint resolution disapproving of the Wheeler-era FCC privacy rules. The debate prompted "an unusual amount of sturm-und-drang in the blogosphere," says a Boston College Law School associate professor and AEI Visiting Scholar in this Intelligence Brief.

Is Spotify The Next Threat To Radio and TV?

The latest "detrimental distraction" for consumers -- and advertisers -- of AM and FM radio stations, commonly known as Spotify, is strengthening its sales force and nearly set for a syncopated soulful strut into the offices of your advertisers. That's because it just bought a company best-known for a platform that brings Tinder-like swiping to visual ads. Should radio and TV C-Suiters be concerned?

Introducing The ‘GenZennial’: An Influential Blend of Two Generations

Public relations and marketing agency Ketchum has expanded its audience insights offering with a body of shoppers that it has identified and named GenZennial. What is a "GenZennial"? Perhaps the better question is, "What does this mean for a media property that relies on this segment of consumers for ratings and revenue?"
Erwin Krasnow

President Trump’s Toolbox

"Steps are now being taken at the White House to deconstruct the administrative state by taking a sledgehammer to the federal bureaucracy." Those are the words from Garvey Schubert Barer Communications Group co-chair Erwin Krasnow, who opines in this exclusive Intelligence Brief that the White House has the power to produce great change at the FCC. The question, as he sees it, is how aggressive the Trump Administration can be.

Why FilmOn X’s Claim That It Is A Cable System Was Nixed

The U.S. Court of Appeals for the Ninth Circuit this week ruled that FilmOn X, a service providing paying subscribers with access to retransmitted broadcast signals over the internet, did not qualify for the cable statutory license in Section 111 of the Copyright Act. Lucy Holmes Plovnick, an intellectual property attorney at Mitchell Silberberg & Knupp, breaks down the court's decision in this exclusive report.
Brian Wieser

Online Ad Fraud and Waste: A Cynic’s Optimistic View

In June 2014, Brian Wieser, a Senior Research Analyst at Pivotal Research Group, penned a column on "bots and waste in online advertising." Given the controversy at Google surrounding ads appearing on "fake news" websites and surrounding YouTube videos promoting hate groups or terrorist organizations, we dove into the archives to revisit Wieser's comments.
Google

Here’s Where Radio Beats Google For Advertisers

Google is presently the center of attention for many advertisers, and it's not for anything positive. The digital ad giant is being assailed by some for its failure to prevent real advertising from appearing on "fake news" sites and for pre-roll to appear on YouTube ahead of "extremist" videos. Our Editor-In-Chief thinks this is a great opportunity for the radio industry and the RAB. Why? It's all about brand security.

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