Password Sharing: SVOD’s Struggle

Newly released findings from M/A/R/C Research's Horowitz arm shows that one-third of U.S. TV content viewers either borrow log-in credentials or share the costs of at least one streaming service they can access.

Broadcast News Brand Loyalty? Two ‘Big Four’ Networks Rule

A survey of more than 95,000 consumers between the ages of 16 and 65 from across the U.S. has yielded fresh insights into brand loyalty as it pertains to select news programming — potentially potent data as the 2024 political advertising season heats up. It presents good news for NBC and ABC.

WARC: Big Tech Quartet To Get More Than Half Of All Ad Dollars

With global advertising spend forecast to top $1 trillion for the first time this year, WARC Media examines platform power in the era of AI, the current state of linear TV, the future of attention measurement, and the growth of in-game advertising in its just-released The Future of Media 2024 report.

Is Voice-Controlled Music Video The Newest Industry Threat?

With CES 2024 set to begin across Las Vegas, a celebrity-backed music service launch linked to Smart TV brands has captured the attention of many industry observers wondering if it is the second coming of MTV, or yet another "share of ear" taking consumers away from Radio?

Reducing AI Risk in Political Advertising

Efforts to reduce risks posed by artificial intelligence in political advertising expose deeper flaws in electoral advertisement regulation, says American Enterprise Institute (AEI) nonresident senior fellow Bronwyn Howell.

AEI To FCC: ‘Scrap the FCC’s Indecency Regime’

The nonresident senior fellow for Technology Policy Studies at the conservative-leaning American Enterprise Institute wants the Commission to kill its live broadcast indecency and profanity regulatory policy. His comments came in response to a November 11 live post-game interview with the fill-in coach for the University of Michigan football team.
Vote

Political Ad Dollars In 2024: Another Bonanza For Broadcasters

Experts are predicting this to be the first election cycle to reach $11 billion in political spending. That's an increase of over $2 billion from the spending for 2022 or 2020. What else should broadcasters know as a big election cycle is about to reap big dollars on TV, and bring a bump to Radio?
Rosemary Ravinal

Throughline: The Secret Sauce for a Great Talk

How often have you sat through a business presentation and left the room wondering what it was all about? Public speaking expert and veteran PR professional Rosemary Ravinal believes a throughline can be considered the big idea — the key takeaway one can remember. Here's Ravinal's tips on how to best create that throughline.

Survey Says News Media ‘Has Work to Do’ on Black Representation

Some 48% of Black American news viewers said that the news media does a poor or average job portraying the Black community. That's a key finding from the latest Horowitz report, "FOCUS Black: State of Media, Entertainment & Tech: Consumer Engagement 2023."

Public Speaking Myths: Debunked!

One of the most frequently asked questions from public speaking expert Rosemary Ravinal's workshop participants is how to eradicate filler words (ah’s, ums, like, you know, etc.). They think that the hallmark of good public speaking is the total absence of filler words. Wrong, she says in this column.
Rosemary Ravinal

How to Dodge Unwanted Questions

In her workshops and private coaching, Rosemary Ravinal encourages her clients to invite questions to engage their audiences and demonstrate confidence in their topic. But there are times you may want to do the opposite — to dodge and redirect while keeping your cool. In this column, Ravinal offers several techniques to add to your speaker’s toolbox to avoid an array of unwanted questions.

How Americans Use All-Things Audio

The 2023 edition of Nielsen's Audio Today report has been released, and the dominant audience measurement company for AM and FM radio says the study dives deep into how Americans use not only broadcast radio, but also podcasts, streaming and satellite radio.
Rosemary Ravinal

Use Brevity to Grab and Keep Attention

Veteran PR executive and public speaking expert Rosemary Ravinal notes that three of her clients "are challenged by verbosity" in this column. Each has a different reason. What's her solution? "Brevity is the art of getting to the point. It’s in demand. And even those who do a lot of talking for a living can learn."
Rosemary Ravinal

Six Speech Habits That Can Harm Women

Veteran PR executive and public speaking coach Rosemary Ravinal believes there are some common communication habits that may be harmful to the credibility and perceived authority of women. In this column, she offers some solutions.

How Linear Broadcasters Can Profit From Streaming

Linear television can leverage its strengths in creative opportunities, data analytics, and live events to maximize advertising revenue in the digital age. This is especially so now, says Beatgrid founder Daniel Tjondronegoro, as streaming competition no longer sits in its “ad-free ivory tower.”