McCurdy to Borrell: Let’s not bury radio just yet
Predictions of radio’s diminished future may be premature, says radio veteran Bob McCurdy.
Are You Attuned to Their Reality?
Listeners aren't focused on what it takes to get a program on the air.
How to Lose Your Station’s FCC License
As is turns out, there are a number of ways that this can happen
Group Changes Can Mean Ratings Success
Clark Smidt reviews ratings In the midst of politics, football and Q4.
Smart Sales Managers Know How & When to Switch Hats
Barrett Riddleberger shares the 3 hats sales managers should wear and why.
Memorial Day Means More Than a Sale
Mike DeLier on the significance of Memorial Day.
Dangers of Making Public Files Public
Alternative FCC Inspector Ken Benner writes about the dangers of making station public files public.
Fanatical Fines Over Flippant Flaunts
Alternative FCC Compliance Certification Inspector Ken Benner believes egregious legislative enforcement abuse persists
Best Practices On Being Known For Social Good
In this guest RBR + TVBR Intelligence Briefing from Karla Jo Helms, the head of a public relations firm, how the media can restore goodwill back into the graces of public opinion is tackled. The author calls on her firsthand experience of protecting revenue erosion while mastering the keys for "CSR for the Broadcast Industry."
Should Advertising Remain A ‘Short-Term Expense’?
After studying a wide array of research on the issue, two professors from Loyola Marymount University reach a conclusion
President Trump’s Toolbox
"Steps are now being taken at the White House to deconstruct the administrative state by taking a sledgehammer to the federal bureaucracy." Those are the words from Garvey Schubert Barer Communications Group co-chair Erwin Krasnow, who opines in this exclusive Intelligence Brief that the White House has the power to produce great change at the FCC. The question, as he sees it, is how aggressive the Trump Administration can be.
Local TV Ad Buying: How Programmatic Is Changing Things
How are automation and data revolutionizing local TV ad buying? Atlanta-based Videa has some thoughts on the subject. "We offer order stewardship services, and avails are delivered to the buyer in seconds," Videa explains to first-timers seeking to learn more about its client solutions. Now, the Cox Media Group-owned programmatic TV marketplace has released a White Paper that suggests the shift to computerized client solutions is the new norm for any TV sales executive.
‘Traditional Media Isn’t Going Away’ Despite Digital Buzz
There is no question that forms of online and digital media play an ever-more significant role in our lives. But what does that mean for traditional media platforms? According to Kantar Media’s DIMENSION report, traditional media isn’t going away.
AEI: ‘Let Customers Benchmark Broadband’
The FCC recently asked how it should define "advanced communications capability." As American Enterprise Institute senior fellow Mark Jamison points out, that's broadband. He finds this a curious question, "because it presumes that the FCC should define broadband." On that note, he asks, "Don't customers define broadband every day? Why not simply watch what they do?" It's an interesting philosophy any broadcast media company actively using digital platforms should take note of.
Everything In Modulation Can Save Your Station Fines
Is it true, or false, that the heavier the modulation, the further an AM radio signal will reach? Featured Media Information Bureau columnist Ken Benner says it is a widespread fallacy. Yet, some radio stations remain unconvinced. The result is a cacophony of audio assailants that can perhaps be easily preventable.