Broadcast media is at a crossroads. Consumers are swarming to new opportunities that maximize content and minimize advertising. While ad buying and selling remain a vital part of the radio industry's lifeblood, quick decisions must be made in order to maintain success for advertisers and broadcasters alike. Drew Hilles believes he has a solution.
In early 2011, this D.C. Communications lawyer warned broadcasters that the FCC was not the only Washington regulatory agency that had to be on their radar. At the time, he was talking about the Federal Trade Commission. Given the widespread, now critically important use of social media, the Equal Employment Opportunity Commission (the EEOC) has emerged as another agency one must have on their radar, at all times. We revisit this lawyer's words, as they continue to resonate with the media industry's C-Suite.
Understanding how Gen Z is disrupting television viewing habits is crucial to the success of networks, cable, streaming services and online video hubs. New York-based market researcher Robin Hafitz dissects this increasingly important consumer segment's consumption habits in this exclusive Media Information Bureau column for RBR + TVBR.
During the upcoming 2017 NAB Show in Las Vegas, broadcasters will be focused on a number of strategic, technological and competitive challenges and roadblocks to growing their businesses. As Accenture Global Managing Director/Broadcast Gavin Mann sees it, one of the biggest challenges is the need to make broadcast services more resilient to cyberattacks. There are other key challenges for broadcasters, which he discusses in this Media Information Bureau column.
The hottest social media platform for the youngest members of "GenZ" and so-called "Centennials" is developing a tool designed to tell marketers if their advertising efforts designed to drive traffic to specific stores actually bring in these consumers. It sounds like something the radio industry has championed for years. Is Snap trying to take business away from radio, or emulate an "original" social media platform? We have our thoughts on the matter.
The FCC has released its Q1 2017 Broadcast Station Totals, and there are little changes in the number of TV stations licensed for broadcast in the U.S. Meanwhile, there are more commercial FM radio stations across the nation.
Ever have a salesperson that seems to bounce from one person to the next seeking validation from others because they have a low self-esteem? If so, then this column from sales training pro Barrett Riddleberger is just for you.
According to new research from Parks Associates, some 55% of U.S. broadband households find it appealing to control entertainment and smart home devices through voice commands. Hey, Alexa ... Do you have an FM chip to activate?
FCC Chairman Ajit Pai placed a stake in the ground on Wednesday (4/5), committing himself to fix the lack of economics at the agency. Speaking at the Hudson Institute, Pai announced that he is forming the Office of Economics and Data (OED) at the FCC. In the eyes of Mark Jamison, this is a good first step.
Featured Media Information Bureau columnist Barrett Riddleberger has made a living out of identifying sales candidates who, when hired, fail to meet expectations. In this latest column, Riddleberger notes that all of these bad hires have one thing in common: They interview well.
Attendees at the recent ARF Annual Conference in New York got a first-hand look at the latest findings from the Council for Research Excellence (CRE)'s two-pronged study designed to better understand how consumers view TV programming and advertising in a multi-platform world. We've got full details of what CRE found in the in-home phase of the study, "The Mind Of The Viewer."
It's time to talk about "Generation Z," and the youngest of this group, RBR+TVBR's Editor-In-Chief writes in this Intelligence Brief. "It may be scary to fathom this, but we're talking about teens born after 2000," he notes. But, what's possibly scarier is why the media industry C-Suite shouldn't ignore this cohort, based on the latest Think With Google report.
Viewership drives advertising dollars. The more viewers the more dollars. We try to find the most cost effective programming that delivers the greatest bang for the buck. But revenue is not driven by the totality of the eyeballs but rather the placement of those eyeballs within the commercial pods at the exact right moment. When it comes down to it, this columnist says, television is all about the pods.
On Tuesday, the House of Representatives joined the Senate in passing a joint resolution disapproving of the Wheeler-era FCC privacy rules. The debate prompted "an unusual amount of sturm-und-drang in the blogosphere," says a Boston College Law School associate professor and AEI Visiting Scholar in this Intelligence Brief.
The latest "detrimental distraction" for consumers -- and advertisers -- of AM and FM radio stations, commonly known as Spotify, is strengthening its sales force and nearly set for a syncopated soulful strut into the offices of your advertisers. That's because it just bought a company best-known for a platform that brings Tinder-like swiping to visual ads. Should radio and TV C-Suiters be concerned?