The tool is called Airtime Analytics, and the radio division of CBS Corp., which is merging with Entercom, says it gives radio advertisers a new tool for building ROI and effectiveness of their marketing campaigns by measuring the impact of audience delivery and engagement.
Though they share one thing – the lack of a traditional paid cable or satellite TV subscription – "Cord Cutters" and "Cord Nevers" in the U.S differ in a host of ways, including their tastes in streaming video platforms and shows. That's just one of the key finding from a new "Cord Evolution" study from GfK MRI.
Clip Interactive has completed the first phase of development of their in-car and in-home consumer products integrations, providing support for automobile technologies Apple CarPlay, Android Auto and in-home consumer platforms Amazon Echo and Google Home to every radio station on the Clip platform.
Television broadcasters now have access to an ATSC 3.0 Advanced Emergency Alerting (AEA) "starter kit," intended as an introduction to the powerful new emergency communications capabilities of the next-generation digital television standard.
The coming ATSC 3.0 broadcast standard is the talk of the media and entertainment industry, and vendors galore are touting their products designed to "unleash the full power" of the emerging next-gen TV standard's specifications. Among the companies vying for attention is Imagine Communications, which has partnered with broadcast TV giant Sinclair Broadcast Group in showcasing what it says is its ability to offer broadcaster a "comprehensive ATSC 3.0-optimized solution portfolio."
A Mississippi-based telco and technology services company believes it, like other IP-delivery upstarts seeking to challenge established MVPDs, is ready to turn the cable TV industry on its head in the next few weeks. Is C Spire TV the vehicle to accomplish this task?
Wisconsin-based tech company Sound Devices is bringing to market a new MD-4 Analog-to-Dante Audio Interface. The interface makes it public debut in Las Vegas, at the 2017 NAB Show. The MD-4 is targeted to ship by May 15.
A leading designer and manufacturer of cable, antenna and tower systems has unveiled at the 2017 NAB Show a customized planning tool to help broadcasters build their new TV antenna system in preparation for the U.S. spectrum repack. We're on site with all of the details.
FCC Chairman Ajit Pai has taken the push for diversity and digital empowerment to a new level. Today, Pai revealed his intent to establish a new federal advisory committee focused expressly on the topic.
When it comes to ATSC 3.0, broadcasters don’t have a complete picture yet of the technologies that need to be replaced or upgraded. That's a key finding in newly released research from WideOrbit.
Guidebox Inc., an OTT video search and discovery metadata provider to some 50 television brands, has been acquired by ColorTV, a platform for broadcasters to promote, personalize and attribute content on connected TVs and streaming devices.
Clip Interactive, a company focused on bringing interactive digital opportunities to consumers of AM and FM radio stations, has entered into a partnership with Radio One and its syndicated programming arm, Reach Media.
Broadcast transmission tech firm Electronics Research has appointed a Television Account Manager and, concurrently, a Radio Account Manager for the Western Region.
A pair of radio industry veterans have teamed together for a joint venture dedicated to strategizing and creating voice command solutions for the radio and podcasting industries.
GatesAir, which provides wireless, over-the-air content delivery solutions for TV and radio broadcasters, is set to share with 2017 NAB Show attendees a new customer-focused program to support ATSC 3.0 transitions. The company's plans include offering a full schedule of educational activities that speak to the technology and new business opportunities that will come with the next-gen TV standard.