Rosemary Ravinal

How to Open and Close a Stellar Presentation

What are the most important parts of a presentation? When public speaking expert Rosemary Ravinal coaches clients on the structure of their talks, this is where she spends most of the time: the open and close. This column offers key tips on how to get your audience to remember every word you'll say, from start to finish.
Veritonic Founder and CEO Scott Simonelli

‘Baked-In’ Audio Ads Get Brand Lift Measurement

How can a marketer best measure the brand lift for embedded audio advertisements in content distributed digitally?  Veritonic, the company founded by Chief Executive Officer Scott Simonelli, believes it has a product worthy of use by CMOs and client-side ad pros.
Rosemary Ravinal

Engage and Persuade Through Eye Contact While Speaking

"Putting eye contact into action when you speak to inform, inspire, and persuade your audience is crucial," says public relations veteran and public speaking coach Rosemary Ravinal. "Even if you trade the four minutes for four seconds of eye gaze, you will establish a priceless connection with others," she writes.
Photo: Canva

This Research Claims Female Sports Fans Overindex With Radio

The second annual "State of Sports Media" whitepaper, offering detailed insights into sports media consumption habits in radio and podcasting across the United States, has been released from a Harker Bos Group arm. It includes new demographic facts, in particular intriguing data on female sports fans.

Positive Expectations for Ad Industry Reinforced By Publicis

While the third quarter earnings report from the global advertising industry giant is positive and help to bolster forecasts that are largely robust, there is one blemish that broadcast media companies in North America may wish to take note of.
NFL / National Football League

Toyota Scores A Touchdown With Major Sports Pact

The maker of the Tundra, Forerunner, RAV 4 and Camry, among other vehicles, is now the Official Automotive Partner of the National Football League. 
Rosemary Ravinal

Throughline: The Secret Sauce for a Great Talk

How often have you sat through a business presentation and left the room wondering what it was all about? Public speaking expert and veteran PR professional Rosemary Ravinal believes a throughline can be considered the big idea — the key takeaway one can remember. Here's Ravinal's tips on how to best create that throughline.
Bob Liodice, CEO of the Association of National Advertising

ANA, 4A’s Team To Expand Online Ad Privacy

U.S. advertising industry leaders have kicked off a new initiative to boost privacy protections and choices for consumers through evolved and enhanced industry data privacy principles for responsible online advertising practices and to renew their commitment to enacting preemptive, federal privacy legislation, the ANA reports.

Local Media, Advertisers, And Newscast Support

News is expensive to produce, sometimes accounting for a quarter of a radio or TV station’s total budget. Broadcasters need ad revenue to meet that budget. At Forecast 2024, a provocative presentation will shine a light on the problems faced by local media and the role of advertisers in supporting news.

Survey Says News Media ‘Has Work to Do’ on Black Representation

Some 48% of Black American news viewers said that the news media does a poor or average job portraying the Black community. That's a key finding from the latest Horowitz report, "FOCUS Black: State of Media, Entertainment & Tech: Consumer Engagement 2023."
Rosemary Ravinal

Six Ways to Demystify Public Speaking

"After more than 100 workshops and 250 coaching clients, six valuable bits of wisdom on leadership communication top my list of essentials," public speaking coach Rosemary Ravinal shares in this column. "The intention here is to demystify public speaking overall. Everyone can do it by adopting some proven techniques, best practices, but most importantly, by speaking truthfully about what you know and doing it with heart."
Rollye James

The InFocus Podcast: Rollye James

From tales of a mangled broadcast tower to tips on how to grow advertising, RBR+TVBR's 15-minute interview with this WGN-AM in Chicago talk host who is also an owner of an AM/FM combo in Arizona, remains entertaining and informative. By popular demand we're pleased to offer the chat as an encore RBR+TVBR InFOCUS Podcast, presented by dot.FM. LISTEN HERE
Cable / Satellite

‘Cord Cutting,’ AVOD Key Factors In Cable Network Ad Decline

"While increasing marketers' cost per thousand viewers helped to mitigate the declines, the launch of new ad-supported video services has started to take share from traditional linear cable networks," S&P Global Market Intelligence says. That's why it estimates cable's gross advertising revenue fell 3.4% in 2022.

Public Speaking Myths: Debunked!

One of the most frequently asked questions from public speaking expert Rosemary Ravinal's workshop participants is how to eradicate filler words (ah’s, ums, like, you know, etc.). They think that the hallmark of good public speaking is the total absence of filler words. Wrong, she says in this column.

AI in the News-Production Process: Will It Fly With Consumers?

With the advent of technologies like ChatGPT, Midjourney and DALL-E, AI has become a household name when it comes to content production. But what happens when it tries to tell you the news? That's a question the University of Florida College of Journalism and Communications asks in this insights column.