This doughnut vendor has a brilliant ad out. Sadly, they forgot about the awesome power radio has to make it better
The nation's leading owner of AMs and FMs shifted on Dec. 26 from the Jingle Ball to "Jingle Day" -- a big deal for brands
Ad-fraud detection firm White Ops says a "bot" from Russia has been ripping off digital advertisers to the tune of more than $3M per day
Jonathan Lacoste has one clear vision for his Boston-based company's signature calling card: a mobile interactive content platform
In last week’s Media Monitors Cable Spot Ten report, GEICO remains #1 with 49,132 spots
In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association zoomed to #1
In last week’s Media Monitors Radio Spot Ten report, MasterCard jumped to #1
A new study finds that shifting just 10% of promotion spending to media advertising will increase marketing ROI by 10%-25%.
The founder and Creative Director at a Chicago-based boutique agency has been selected to serve as the 2017 Chief Judge
The first-ever order is seen for full schedule, forward reserve inventory for programmatic TV advertising, with Carat.
In the latest Media Monitors TV Spot Ten, Geico tops the list at 19,633 spots
Last week’s Media Monitors Cable Spot Ten reports GEICO is again the top cable advertiser. No. 2 Walmart edges out No. 3 Xfinity.
Here's technology for radio and TV stations that can track the effectiveness of a small and mid-sized business' digitally distributed
December 8 was Nielsen 2016 Analyst Day for the global audience measurement giant, and the company put on a highly polished
RBR + TVBR Editor-In-Chief Adam R Jacobson can't understand why banner ads are still a thing, since they provide no ROI