A Mobile Interactive Money-Maker For Radio

Jonathan Lacoste has one clear vision for his Boston-based company's signature calling card: a mobile interactive content platform...

lacoste_jo-jebbit

Retailers are Making the Big Push for the Holidays

In last week’s Media Monitors Cable Spot Ten report, GEICO remains #1 with 49,132 spots...

Media-Monitors1

Auto Dealer Associations Rise to the Top Once Again

In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association zoomed to #1...

Media-Monitors1

This Credit Card Is In First Place

In last week’s Media Monitors Radio Spot Ten report, MasterCard jumped to #1...

Media-Monitors1

Why Media Advertising Increases Marketing ROI

A new study finds that shifting just 10% of promotion spending to media advertising will increase marketing ROI by 10%-25%. ...

iri

Who’s The Chief Judge For The Radio Mercury Awards?

The founder and Creative Director at a Chicago-based boutique agency has been selected to serve as the 2017 Chief Judge ...

rma

The First Full-Market Programmatic Deal Is Here

The first-ever order is seen for full schedule, forward reserve inventory for programmatic TV advertising, with Carat....

videa

Ford Making a Push On Spots

In the latest Media Monitors TV Spot Ten, Geico tops the list at 19,633 spots...

Media-Monitors1

GEICO Stands On Top At Cable

Last week’s Media Monitors Cable Spot Ten reports GEICO is again the top cable advertiser. No. 2 Walmart edges out No. 3 Xfinity....

Media-Monitors1

How Digital Ad Delivery Can Bring More Dollars

Here's technology for radio and TV stations that can track the effectiveness of a small and mid-sized business' digitally distributed...

Marketron

Nielsen: Total Commitment To Total Audience

December 8 was Nielsen 2016 Analyst Day for the global audience measurement giant, and the company put on a highly polished...

Nielsen1

Another Digital Don’t For Your Clients: Banner Ads

RBR + TVBR Editor-In-Chief Adam R Jacobson can't understand why banner ads are still a thing, since they provide no ROI...

banner

How Is Cumulus Getting A ‘Cognitive’ Boost?

Cumulus' three largest clusters have inked deals that provide access to Veritone One's Cognitive Media Platform...

veritone

Could Radio, TV Be A ‘Third Force’ To Battle Google?

Sir Martin Sorrell, CEO of multinational advertising and public relations giant WPP, sees the need for a third big digital player...

Sir Martin Sorrell

CBS Exec Disses Digital, Forecasts Flat ’17

CBS Corp. Chief Research Officer David Poltrack questioned digital's ROI for advertisers and revised upward his FY '17 ad forecast...

David Poltrack