Bealls launches Holiday campaign

Bealls Department Stores  launched its new holiday campaign, celebrating the sunny smiles and “warm” holiday cheer that Floridians know and love.Launching with a bit...

HD Radio Holiday promotions in full swing

HD Radio retailers and manufacturers have exciting offers planned for the holiday season. Microsoft is continuing its Zune HD co-marketing radio campaign across the...

Q3 Internet ad revenues at $5.5 billion, down 5.4%

Against a backdrop of ongoing recessionary forces that have hit other ad sectors with more impact, Internet ad revenues reached almost $5.5 billion

Ubisoft partners with Univision for Assassin's Creed 2

Univision Communications has formed a partnership with Ubisoft to kick-off a campaign to reach the untapped Hispanic consumer with the

TiVo, Google team on audience research

TiVo has entered into an audience research agreement with Google whereby Google will license and integrate TiVo television viewing data into its measurement of audiences for

Nielsen responds to AAAA letter on Live + same day metric change

Sara Erichson, President, Nielsen Media Research Media Client Services North America, has responded to the letter fired off last week (11/18) by Marc Goldstein,...

Hallmark Channel adds social media to hype holiday programming

Hallmark Channel’s 450 hours of “Countdown to Christmas” holiday programming – more than any other television network – will include a wide array of...

ESPN Deportes unveils campaign for Dominican League B-Ball

Just as the season of Major League Baseball comes to a close, ESPN Deportes has launched its coverage of winter baseball from the Dominican...

Kid Cuisine launches effort for “Planet 51”

ConAgra Foods’ Kid Cuisine announced a new integrated marketing promotion with Columbia Pictures’ “Planet 51”. Through a series of TV spots that aired this...

AirTran unveils seat back advertising

AirTran Airways announced plans to outfit all of its 138 Boeing jets with seat back advertising. During the next two weeks, each seat will...

AAAAs letter blasts Nielsen over killing live stream metric

As we predicted in our story last week, the 4A's has written a letter to Susan Whiting, Chairman of Nielsen Media Research over the ratings company’s

TBS to count down the year’s funniest ads

Of all the “Best Of…” lists issued at the end of the year, one that has really captured the attention of comedy fans is...

On the Interep severance pay story…

We had numerous responses to our Interep Severance Pay story yesterday, posted on the comments section below the story itself. However, this one came...

Cox, NBCU conduct dynamic ad trial for On Demand programs

Cox Media, the ad services division of Cox Communications, and NBC Universal recently launched a dynamic ad trial designed to test the value of inserting different ads into the same

MasterCard launches “Priceless Gift Finder”

MasterCard Worldwide announced the launch of the MasterCard Priceless Gift Finder (www.priceless.com/giftfinder), a new online tool designed to drive e-commerce by helping online shoppers...