Aflac initiates review
Aflac is putting its account in review. Incumbent Publicis Groupe's The Kaplan Thaler Group, which brought to life the client's iconic duck a decade...
Navy campaign wins OOH media plan award
Campbell-Ewald and Outdoor Services received top honors in the 2009 Out of Home Media Plan Awards presented by the Outdoor Advertising Association of America...
New Year to be soft for retailers
Coming out of a sluggish holiday season, the New Year doesn't hold much promise for retailers when it comes to their same store sales,...
Diamond Foods launches Pop Secret campaign
Diamond Foods will premier a new marketing campaign in support of the re-launch of Pop Secret premium popcorn. The integrated campaign includes six national...
Publicis scores Chevrolet cars
Publicis has won an integrated creative assignment for Chevrolet cars, after the agency's Seattle and Dallas offices pitched the business, reported Adweek. Campbell-Ewald, the...
Firestone official tire sponsor for MLB
Bridgestone Americas Tire Operations and Major League Baseball Properties (have entered into a multi-year integrated marketing partnership that designates the Firestone brand as the...
Citizens Financial Group selects new AOR
Citizens Financial Group has selected Ogilvy & Mather as its new advertising agency of record. The selection follows a review process that began in...
The Hartford to celebrate 200 years
The Hartford, CT-based company recently launched a new campaign targeting both small businesses and consumers in an attempt to increase its marketplace visibility. The...
MTV Networks and Subway launch new music program
MTV Networks and Subway have launched "Subway Fresh Buzz," a campaign highlighting new multimedia talent from the US. The program is anchored by SubwayFreshrBuzz.MTVIggy.com,...
MediaCom beefs up account leadership
MediaCom announced several major appointments designed to strengthen and expand the agency’s core offering. The announcements were made by North American CEO Doug Checkeris.Adam...
Carl's Jr. salad ad to feature Kim Kardashian
With three new premium salads featuring warm grilled chicken and a hot new ad featuring Kim Kardashian, Carl’s Jr. wants to know: who says...
FTC’s new rules on free credit report ads start in February
The ubiquitous ads for web sites claiming to help you get a "free" credit report aren't the official government-mandated site (AnnualCreditReport.com) for obtaining free...
"CBS Interactive Premium Ad Network" launches
CBS Interactive has created a premium in-house ad network that offers ad solutions across CBS Interactive's network of leading media properties. Powered by Madison, CBS Interactive's
Entrepreneurial teen sued by The North Face
A Missouri teenager frustrated with his classmates' sheep-like following of a popular clothing line came up with his own parody apparel and now faces...
Diners Club launches global branding effort
To symbolize the company’s new ownership by Discover Financial Services and to reinvigorate the brand, Diners Club International announced the launch of a new...